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Mark Rutte

@SecGenNATO · NATO · joined 19 Sep 2024

NATO Secretary General

123 463Followers
115Following
399Posts total
827.6KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views129 964this account19 302median for 100K–1M
Reach, %105.27%this account6.12%median for 100K–1M
Engagement, %3.00%this account1.16%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post129 96419 3026.73×
Reach (views ÷ followers)105.27%6.12%17.2×
Engagement rate3.00%1.16%2.59×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

531.2K5 Aug
217.5K24 Aug
36.5K28 Aug
42.5K2 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.26%5 Aug
1.96%24 Aug
4.04%28 Aug
5.01%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.16%.

What the audience does

Likes56.8%8 366 in total
Reposts9.5%1 393 in total
Replies30.0%4 424 in total
Quotes2.4%350 in total
Bookmarks1.3%197 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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