Simon Ostler

@SimonOstler · Ontario, Canada · joined 30 Nov 2008

Simon Ostler Consulting Newsroom leader turned media closer. 20 years in Canadian broadcasting. I get coverage that actually lands.

11 295Followers

3 956Following

115 007Posts total

28.8KViews on collected posts

Latest posts

Simon Ostler@SimonOstler5 Sep

Galen is a real gem. Such a pleasure to work with him a couple of those 40 years. Congrats on your retirement. 1.1K views · 3 likes · 0 reposts · 0 replies Open on X →

Simon Ostler@SimonOstler4 Sep

A fixture at CTV News Edmonton will call it a career on Friday. #yeg https://t.co/T90Fs4wEpu 18.9K views · 47 likes · 4 reposts · 2 replies Open on X →

Simon Ostler@SimonOstler3 Sep

Thunderstruck 13 days before AC/DC set to perform. 2.3K views · 22 likes · 2 reposts · 3 replies Open on X →

Simon Ostler@SimonOstler3 Sep

Saying the quiet part out loud, it seems. We should welcome questions from reporters, not be thankful for their absence. 1.6K views · 20 likes · 9 reposts · 4 replies Open on X →

Simon Ostler@SimonOstler2 Sep

This one lands in Lake Erie and skips into Lake Ontario. 1.7K views · 38 likes · 3 reposts · 2 replies Open on X →

Simon Ostler@SimonOstler28 Jul

We all know someone who's had cancer. For me it was my mother. I was 17 when she died from esophageal cancer after a six month battle. It's been 24 years. It feels like the right time to turn something I've carried quietly into something useful. https://t.co/je2mK5VgXp 3.2K views · 27 likes · 1 reposts · 2 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views2 007this account924median for 10K–100K

Reach, %17.77%this account3.62%median for 10K–100K

Engagement, %1.06%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	2 007	924	2.17×
Reach (views ÷ followers)	17.77%	3.62%	4.91×
Engagement rate	1.06%	1.52%	0.69×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.2K28 Jul

1.7K2 Sep

1.6K3 Sep

2.3K

18.9K4 Sep

1.1K5 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.96%28 Jul

2.56%2 Sep

2.10%3 Sep

1.16%

0.31%4 Sep

0.28%5 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes80.1%157 in total

Reposts9.7%19 in total

Replies6.6%13 in total

Quotes3.6%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.