Snap Inc. ✓

@Snap · Santa Monica, CA · joined 08 Jul 2016

We empower human progress by helping people express themselves, live in the moment, and have fun together through @Snapchat, @LensStudioDev, and @SPECS.

87 551Followers

11Following

609Posts total

55.6KViews on collected posts

Latest posts

Snap Inc. ✓@Snap9 Sep

Congratulations to @ronanharris, our new Chief Commercial Officer! Ronan will lead our global advertising sales and go-to-market teams, helping businesses grow on Snapchat. Thank you, @realajitmohan, for four years of leadership at Snap. https://t.co/MftAX31vcD

4.8K views · 57 likes · 3 reposts · 5 replies Open on X →

Snap Inc. ✓@Snap1 Sep

The wizarding world is coming to @snapchat 🪄 We’re teaming up with @hbomax to bring Harry Potter fans new AR Lenses, Bitmoji fashion, Chat Wallpapers & more throughout the season. The magic starts today, with more rolling out throughout the season. 👻⚡ https://t.co/hfslFsh7lI http

0:07

22.2K views · 87 likes · 13 reposts · 7 replies Open on X →

Snap Inc. ✓@Snap31 Aug

In our latest Digital Wellness Check, Snap's Rachel Hochhauser sits down with Kevin Branzetti & Melissa Kaiser of @NCPTF to talk about partnership, trust, and what it really takes to protect vulnerable teens both online and off. Watch: https://t.co/CWFnPm6r5v https://t.co/G2Rz08l

1:44

3.7K views · 8 likes · 2 reposts · 0 replies Open on X →

Snap Inc. ✓@Snap4 Aug

Q2 revenue up 19%. Ad momentum building. @SPECS launch on the horizon. @evanspiegel joined Squawk Box this morning to cover it all.👇 Full interview: https://t.co/utkPTR6hzB https://t.co/l6aYp3OYt9

0:39

11.3K views · 70 likes · 12 reposts · 15 replies Open on X →

Snap Inc. ✓@Snap1 Aug

@Snap "Going forward, horseless carriages will no longer be eligible to pick up passengers at our taxi rank. Our goal is simple: reward authentic, horse drawn cabs and help equines find good fares. 1.2K views · 12 likes · 0 reposts · 1 replies Open on X →

Snap Inc. ✓@Snap31 Jul

@Snap The authentic human made content in question: https://t.co/QkB665IKWX 8.3K views · 77 likes · 0 reposts · 3 replies Open on X →

Snap Inc. ✓@Snap31 Jul

@Snap Thank you for standing up for creators 4K views · 16 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views4 803this account924median for 10K–100K

Reach, %5.49%this account3.62%median for 10K–100K

Engagement, %0.86%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	4 803	924	5.20×
Reach (views ÷ followers)	5.49%	3.62%	1.52×
Engagement rate	0.86%	1.52%	0.56×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4K31 Jul

8.3K

1.2K1 Aug

11.3K4 Aug

3.7K31 Aug

22.2K1 Sep

4.8K9 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.40%31 Jul

0.96%

1.04%1 Aug

0.86%4 Aug

0.27%31 Aug

0.48%1 Sep

1.35%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes78.8%327 in total

Reposts7.2%30 in total

Replies7.5%31 in total

Bookmarks6.5%27 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.