Social Samosa ✓

@Social_Samosa · 704 Lotus Link Square DN Nagar · joined 14 Oct 2011

Online Publication reporting Advertising, Marketing & Digital Campaigns, Case Studies, Trends and News

46 313Followers

172Following

76 244Posts total

2.3KViews on collected posts

Latest posts

Social Samosa ✓@Social_Samosa22 Sep

Nothing makes an urgent task less urgent like a more urgent task 814 views · 3 likes · 0 reposts · 0 replies Open on X →

Social Samosa ✓@Social_Samosa18 Sep

AD: What happens when your food recommendation starts with a question? @KFC_India is experimenting with advertising on ChatGPT, bringing its ₹99 Chicken Krisper Meal into an AI-led discovery journey. In partnership with WPP Media, the activation explores how brands can 316 views · 0 likes · 0 reposts · 0 replies Open on X →

Social Samosa ✓@Social_Samosa16 Sep

AD: @ZohoOne took a tangible approach to communicating the idea of business growth by sending desk plants to founders, creators and customers. The campaign used the plant as a simple representation of growth, moving away from a product-led communication. As Hariharan https://t.c

0:27

307 views · 1 likes · 0 reposts · 0 replies Open on X →

Social Samosa ✓@Social_Samosa14 Sep

Thank you Bappa for giving us the kind of Monday we don’t want to end. 🙏 621 views · 0 likes · 0 reposts · 0 replies Open on X →

Social Samosa ✓@Social_Samosa11 Sep

AD: What if your brother’s personality could pick his Rakhi? Amazon NOW’s “Jaisa Bhai Ka Vibe, Waisa Rakhi Ka Type” campaign turned familiar sibling archetypes into an interactive Sibling Match, helping sisters find a Rakhi based on their brother’s personality. The campaign 223 views · 0 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views316this account1 019median for 10K–100K

Reach, %0.68%this account3.98%median for 10K–100K

Engagement, %0.00%this account1.55%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	316	1 019	0.31×
Reach (views ÷ followers)	0.68%	3.98%	0.17×
Engagement rate	0.00%	1.55%	0.00×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

22311 Sep

62114 Sep

30716 Sep

31618 Sep

81422 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.00%11 Sep

0.00%14 Sep

0.33%16 Sep

0.00%18 Sep

0.37%22 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.55%.

What the audience does

Likes100.0%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.