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Soumaya Keynes

@SoumayaKeynes · London, UK · joined 27 Apr 2009

Economist columnist @FT Host of The Economics Show pod https://t.co/8w30vUvSFe Author of How To Win A Trade War

34 077Followers
1 869Following
5 920Posts total
57.7KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views2 468this account3 598median for 10K–100K
Reach, %7.24%this account11.59%median for 10K–100K
Engagement, %0.84%this account1.38%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 4683 5980.69×
Reach (views ÷ followers)7.24%11.59%0.63×
Engagement rate0.84%1.38%0.61×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

43.1K26 May
1.4K30 Aug
1.5K31 Aug
3.5K3 Sep
8.3K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.59%26 May
0.71%30 Aug
0.75%31 Aug
0.92%3 Sep
1.16%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.38%.

What the audience does

Likes62.6%313 in total
Reposts11.4%57 in total
Replies4.8%24 in total
Quotes2.0%10 in total
Bookmarks19.2%96 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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