Southern Company

@SouthernCompany · USA · joined 15 Aug 2008

We are a family of changemakers focused on building the future of energy for the customers and communities we serve.

56 268Followers

909Following

6 252Posts total

129.2KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 555this account2 896median for 10K–100K

Reach, %2.76%this account9.51%median for 10K–100K

Engagement, %0.66%this account1.56%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 555	2 896	0.54×
Reach (views ÷ followers)	2.76%	9.51%	0.29×
Engagement rate	0.66%	1.56%	0.42×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7K26 Jan

2.6K20 Jul

116.4K23 Jul

1.6K

76825 Aug

94426 Aug

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.37%26 Jan

0.66%20 Jul

1.18%23 Jul

0.84%

0.39%25 Aug

0.42%26 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes72.8%1 045 in total

Reposts20.4%293 in total

Replies5.8%84 in total

Quotes0.9%13 in total

Bookmarks0.1%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

We’re still feeling the good energy from last night. Southern Company is proud to honor @NotahBegay3 as as this year’s Payne Stewart Award recipient. Throughout his career, he has exemplified integrity on and off the course. https://t.co/R4GGy36KiK 944 views · 4 likes · 0 reposts · 0 replies 26 Aug 2026 We are excited to celebrate this year’s Payne Stewart Award recipient, @NotahBegay3, tonight at 7 p.m. ET on Golf Channel. We are honoring Begay for his commitment to mentoring Native American youth and expanding access to the sport through the Notah Begay III Foundation. https: 768 views · 2 likes · 1 reposts · 0 replies 25 Aug 2026 Southern Company joins President Trump’s Ratepayer Protection Pledge, reinforcing our customer-first approach to powering growth. The commitment reflects our approach to growth through clear cost responsibility, enhanced grid reliability, and broad-based economic and community 1.6K views · 8 likes · 3 reposts · 2 replies 23 Jul 2026 President Trump's Ratepayer Protection Pledge is transformational approach to powering America's leadership in the AI and tech revolution. Data centers pay their OWN way — NOT American consumers. 🧵 Here are the five commitments companies make when they sign: 116.4K views · 1K likes · 282 reposts · 75 replies 23 Jul 2026 Congratulations to Notah Begay III, recipient of the 2026 Payne Stewart Award presented by Southern Company. We are proud to recognize the four-time @PGATOUR winner and founder of NBIII, a national, award-winning Native-led nonprofit, for his long-standing dedication to the htt 2.6K views · 12 likes · 3 reposts · 0 replies 20 Jul 2026 More than 15,000 Southern Company teammates have been working around the clock for days to prepare for Winter Storm Fern and keep energy flowing for the communities we serve. https://t.co/1puqPt1s0W 7K views · 15 likes · 4 reposts · 7 replies 26 Jan 2026