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The National Lottery

@TNLUK · UK · joined 09 Feb 2011

💙 We give £33M a week to Good Causes | 🤑 Since 1994, we've made over 8,000 millionaires | 🙄 No, we don't know the winning numbers |🤞 Rules Apply. 18+

184 824Followers
1 783Following
359 779Posts total
83KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, weaker reaction than most.

Median views13 504this account21 891median for 100K–1M
Reach, %7.31%this account6.81%median for 100K–1M
Engagement, %0.33%this account1.14%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post13 50421 8910.62×
Reach (views ÷ followers)7.31%6.81%1.07×
Engagement rate0.33%1.14%0.29×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

13.5K19 Aug
28.1K20 Aug
9.6K27 Aug
12.5K28 Aug
19.3K1 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.35%19 Aug
0.51%20 Aug
0.33%27 Aug
0.26%28 Aug
0.31%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes45.7%147 in total
Reposts3.1%10 in total
Replies48.4%156 in total
Quotes0.6%2 in total
Bookmarks2.2%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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