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The National Lottery

@TNLUK · UK · joined 09 Feb 2011

💙 We give £33M a week to Good Causes | 🤑 Since 1994, we've made over 8,000 millionaires | 🙄 No, we don't know the winning numbers |🤞 Rules Apply. 18+

184 824Followers
1 783Following
359 789Posts total
97.7KViews on collected posts

Latest posts

@TNLUK Stop funding the illegal migrants https://t.co/pypA3vp9TO 311 views · 2 likes · 0 reposts · 0 replies Open on X →
@TNLUK Wow! Congratulations!! 1.2K views · 1 likes · 0 reposts · 1 replies Open on X →
@TNLUK 1 number off splitting £68,765,010! Gutting! 474 views · 1 likes · 0 reposts · 0 replies Open on X →
🚂 Congratulations to Pete from Lincolnshire, who is celebrating a £164,357.70 EuroMillions win! 🎉 A lifelong railway enthusiast who spent 30 years pursuing his dream of becoming a train driver, Pete is now looking forward to even more rail adventures 🚆 #ItCouldBeYou https://t.co 21.6K views · 47 likes · 2 reposts · 11 replies Open on X →
Friday mode: Activated! 🔥 Congratulations to the winner of £10K every month for 30 years on Set For Life 👏 #ItCouldBeYou https://t.co/gk1UsDpBxd 14K views · 15 likes · 1 reposts · 20 replies Open on X →
Tonight’s Set For Life top prize has been won! 🎉 Have you checked your ticket yet? 👀 #ItCouldBeYou https://t.co/zGQIed6h2T 10.2K views · 22 likes · 1 reposts · 8 replies Open on X →
@MightyWindX Thank you for congratulating our lucky winners! I hope you're next! 🤞✨ ^Hugo 7.3K views · 5 likes · 0 reposts · 20 replies Open on X →
@TNLUK Stop buying lottery tickets You are funding the migrants https://t.co/4tSFJL18BF 391 views · 15 likes · 1 reposts · 0 replies Open on X →
Another New Lotto jackpot winner?! YES PLEASE 😍 Congrats to the winner of last night's £4.3M New Lotto jackpot, plus the FIVE people who also became millionaires! 👏❤️ #ItCouldBeYou https://t.co/qXs113idpQ 28.5K views · 35 likes · 4 reposts · 103 replies Open on X →
Big news! 🎊 There’s been a jackpot winner and five new millionaires in tonight’s New Lotto draw! #ItCouldBeYou! Check your ticket! 🙌 https://t.co/bb8AgFdggy 13.7K views · 28 likes · 2 reposts · 17 replies Open on X →

Against accounts of the same size

10 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views8 766this account5 983median for 100K–1M
Reach, %4.74%this account1.49%median for 100K–1M
Engagement, %0.33%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post8 7665 9831.47×
Reach (views ÷ followers)4.74%1.49%3.18×
Engagement rate0.33%0.93%0.35×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

13.7K19 Aug
28.5K20 Aug
39125 Aug
7.3K
10.2K27 Aug
14K28 Aug
21.6K1 Sep
474
1.2K
311

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.34%19 Aug
0.50%20 Aug
4.09%25 Aug
0.34%
0.31%27 Aug
0.26%28 Aug
0.28%1 Sep
0.21%
0.16%
0.64%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes46.0%171 in total
Reposts3.0%11 in total
Replies48.4%180 in total
Quotes0.5%2 in total
Bookmarks2.2%8 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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