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Tato Cepeda

@TatoCepeda · Bta Colombia. · joined 23 Jul 2009

Tato Cepeda, Publicista con énfasis En estrategia comercial y medios. Believe it or not, I'm walking on air. 📻

279 084Followers
1 310Following
69 212Posts total
75.8KViews on collected posts

Latest posts

Es hoy! Es hoy! 9.4K views · 105 likes · 4 reposts · 1 replies Open on X →
before i lose access to the 21st night of september, happy 21st night of september! https://t.co/1VueJW08Ta
1:59
8.1K views · 10 likes · 4 reposts · 0 replies Open on X →
Cómo no le vamos a poner semáforo a una glorieta, si le pusimos metro a un Transmilenio… 13.7K views · 799 likes · 136 reposts · 13 replies Open on X →
Cuando tenemos un problema en Bogotá, no vendemos el sofá: ponemos un semáforo. Aprendan, vagos. 18.6K views · 107 likes · 14 reposts · 0 replies Open on X →
Discazos 5.8K views · 84 likes · 5 reposts · 1 replies Open on X →
Qué bonito 20.2K views · 471 likes · 22 reposts · 2 replies Open on X →
@federic01898112 ¿? Hace mucho que no escribo para agradar a nadie, pongo lo que pienso aquí y muchos me han dejado de seguir, lo cual agradezco. 0 views · 1.1K likes · 32 reposts · 83 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views11 558this account5 983median for 100K–1M
Reach, %4.14%this account1.49%median for 100K–1M
Engagement, %1.36%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post11 5585 9831.93×
Reach (views ÷ followers)4.14%1.49%2.78×
Engagement rate1.36%0.93%1.46×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

20.2K18 Sep
5.8K
18.6K19 Sep
13.7K
8.1K21 Sep
9.4K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.46%18 Sep
1.55%
0.66%19 Sep
6.96%
0.20%21 Sep
1.17%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes87.6%1 576 in total
Reposts10.3%185 in total
Replies0.9%17 in total
Quotes0.5%9 in total
Bookmarks0.7%12 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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