The Athletic NBA ✓

@TheAthleticNBA · joined 13 Dec 2016

@TheAthletic's #NBATwitter home.

186 541Followers

307Following

53 983Posts total

161.2KViews on collected posts

Against accounts of the same size

9 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, weaker reaction than most.

Median views6 471this account8 935median for 100K–1M

Reach, %3.47%this account3.24%median for 100K–1M

Engagement, %0.20%this account1.32%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	6 471	8 935	0.72×
Reach (views ÷ followers)	3.47%	3.24%	1.07×
Engagement rate	0.20%	1.32%	0.15×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.5K21 Aug

41.2K23 Aug

7.9K26 Aug

42.7K28 Aug

278

218

501

60.6K2 Sep

1.3K

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.20%21 Aug

0.74%23 Aug

0.33%26 Aug

0.09%28 Aug

0.72%

0.46%

0.20%

0.13%2 Sep

0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.32%.

What the audience does

Likes74.3%371 in total

Reposts12.4%62 in total

Replies3.8%19 in total

Quotes3.0%15 in total

Bookmarks6.4%32 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

3 Sep

Daily snapshots since 03 Sep 2026; the dashed line is the starting count.

Latest posts

@TheAthleticNBA W 1.3K views · 0 likes · 0 reposts · 0 replies 02 Sep 2026 Russell Westbook has joined Project B as a co-founder and its new chief strategy officer. He will take an equity stake in the new league and serve on its board of directors. Project B is an upstart basketball league that intends to travel across Asia, Europe and South America. 60.6K views · 61 likes · 11 reposts · 2 replies 02 Sep 2026 @TheAthleticNBA If he signs a max deal it ensures the organization won't have the funds to build around him due to the constraints of the CBA. 501 views · 0 likes · 0 reposts · 0 replies 28 Aug 2026 @TheAthleticNBA If Steph signs a max extension, it shows he's not serious about winning 218 views · 1 likes · 0 reposts · 0 replies 28 Aug 2026 @TheAthleticNBA If he signs max extension, it means he will shut up and get paid to ride out the retirement Not because he wants to win. He’s not a 60-70 mil player. He can’t even play close to full seasons anymore. It will destroy warriors cap space 278 views · 1 likes · 0 reposts · 1 replies 28 Aug 2026 Steph Curry can sign a max extension with the Warriors starting Saturday. If he does, it would signal he still trusts the organization to maximize the final years of his career. If he waits, the questions around Golden State will only grow: https://t.co/6LCEBk5Y3s https://t.c 42.7K views · 25 likes · 5 reposts · 4 replies 28 Aug 2026 Jonathan Kuminga has agreed to a two-year deal to join the Timberwolves, sources tell @JonKrawczynski and @sam_amick. The deal is for $12 million and includes a player option for Year 2. More details: https://t.co/BG8p64L2Vf https://t.co/IP9J2loqFO 7.9K views · 21 likes · 1 reposts · 3 replies 26 Aug 2026 Klay Thompson cleared waivers Sunday and agreed to sign a two-year, $11.5 million contract with the Miami Heat, a league source told The Athletic. The source spoke anonymously because the deal had not yet been announced. The second year is a player option, and the deal also htt 41.2K views · 250 likes · 44 reposts · 9 replies 23 Aug 2026 DeMar DeRozan agreed to a one-year, $3.9 million deal with the Nuggets on Friday, league sources confirmed to The Athletic. https://t.co/JmVWmvjp5S 6.5K views · 12 likes · 1 reposts · 0 replies 21 Aug 2026