The Atlantic Communications ✓

@TheAtlanticPR

News and stories from @TheAtlantic's communications team. Inquiries and media requests: press@theatlantic.com

4 797Followers

245Following

1 049Posts total

123.8KViews on collected posts

Latest posts

The Atlantic Communications ✓@TheAtlanticPR19 Aug

@TheAtlanticPR @ibogost @GSDeutch @nicksummers @TalyaZax Congratulations to all four, wonderful additions to The Atlantic..shoutout to Gabby, really enjoyed being in touch over the years and look forward to staying connected as you take on this new chapter. @GSDeutch 196 views · 1 likes · 0 reposts · 0 replies Open on X →

The Atlantic Communications ✓@TheAtlanticPR19 Aug

@TheAtlanticPR @ibogost @GSDeutch @nicksummers @TalyaZax Congrats @TalyaZax brilliant move Atlantic! 102 views · 1 likes · 0 reposts · 0 replies Open on X →

The Atlantic Communications ✓@TheAtlanticPR18 Aug

@TheAtlanticPR @ibogost @GSDeutch @nicksummers @TalyaZax Congratulations to @GSDeutch on the great new gig! 947 views · 10 likes · 0 reposts · 0 replies Open on X →

The Atlantic Communications ✓@TheAtlanticPR18 Aug

We’re announcing four journalists joining The Atlantic’s staff: @ibogost and @GSDeutch as staff writers, and @nicksummers and @TalyaZax as senior editors. More info here: https://t.co/DDPCJyrA14 37.5K views · 39 likes · 1 reposts · 3 replies Open on X →

The Atlantic Communications ✓@TheAtlanticPR28 Mar 2024

Announced today: The Atlantic now has more than 1 million subscriptions and reaches profitability https://t.co/BXqiQ2jEcT 85.1K views · 50 likes · 7 reposts · 2 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the under 10K follower range. below its peers on both reach and engagement.

Median views572this account3 861median for under 10K

Reach, %11.91%this account278.63%median for under 10K

Engagement, %0.74%this account1.44%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	572	3 861	0.15×
Reach (views ÷ followers)	11.91%	2.8× audience	0.04×
Engagement rate	0.74%	1.44%	0.52×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

85.1K28 Mar

37.5K18 Aug

947

10219 Aug

196

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.07%28 Mar

0.13%18 Aug

1.06%

0.98%19 Aug

0.51%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.44%.

What the audience does

Likes77.7%101 in total

Reposts6.2%8 in total

Replies3.8%5 in total

Quotes7.7%10 in total

Bookmarks4.6%6 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

7 Sep

Daily snapshots since 07 Sep 2026; the dashed line is the starting count.