The Brand

@TheBrandLSU · Baton Rouge, LA · joined 04 Jan 2009

LSU Athletics’ award-winning branding units that elevate the most iconic brand in college sports.

11 733Followers

2 583Following

11 088Posts total

68.2KViews on collected posts

Latest posts

The Brand@TheBrandLSU2 Sep

Content of the Month Looking back at some of our creatives' best work from the month of August! https://t.co/G4rie1nwO8 1.7K views · 47 likes · 2 reposts · 2 replies Open on X →

The Brand@TheBrandLSU26 Aug

What a shot from staff photographer @scaglione_photo, capturing one of the many powerful moments from last night's Celebration of Life. The Chosen One. No. 15. Skip Bertman. https://t.co/aZgcWxDhb5 16.6K views · 343 likes · 23 reposts · 4 replies Open on X →

The Brand@TheBrandLSU26 Aug

“Coach Bertman helped build the biggest brand in college sports.” Beautiful remarks last night from @realbenmcdonald and others as we honored the life and legacy of Skip Bertman at the PMAC. https://t.co/g2i0unchc4 6.5K views · 119 likes · 16 reposts · 0 replies Open on X →

The Brand@TheBrandLSU20 Aug

A Shreveport native, a @ManshipSchool graduate and a former LSU Sports Information Director, Herb Vincent is as respected as they come. A consummate professional for over 40 years. Congrats on a remarkable career and best wishes in the season ahead, @herbvincent. 2.4K views · 52 likes · 4 reposts · 0 replies Open on X →

The Brand@TheBrandLSU6 May

@TheBrandLSU @LSUfootball @LSUTrackField @LSUwbkb @Reese10Angel @mondohoss600 @WeAreNILSU @LSUsports @JoeyB @JJettas2 https://t.co/o7eKZYnEi7 20 views · 0 likes · 0 reposts · 0 replies Open on X →

The Brand@TheBrandLSU6 May

@TheBrandLSU @LSU @LSUfootball @LSUTrackField @LSUwbkb @Reese10Angel @mondohoss600 @WeAreNILSU @LSUsports @JoeyB @JJettas2 The met gala is weird. Definitely not a flex. 71 views · 0 likes · 0 reposts · 0 replies Open on X →

The Brand@TheBrandLSU5 May

@TheBrandLSU @LSUwbkb @LSUfootball @LSUTrackField @Reese10Angel @mondohoss600 @WeAreNILSU @LSUsports @JoeyB @JJettas2 GEAUX tigers💜💛💜💛 426 views · 0 likes · 0 reposts · 0 replies Open on X →

The Brand@TheBrandLSU5 May

A work of art. Our Tigers at the Met Gala. https://t.co/TD1WPnsD6K 40.5K views · 1.8K likes · 247 reposts · 8 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views4 448this account924median for 10K–100K

Reach, %37.91%this account3.62%median for 10K–100K

Engagement, %2.29%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	4 448	924	4.81×
Reach (views ÷ followers)	37.91%	3.62%	10.5×
Engagement rate	2.29%	1.52%	1.50×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

40.5K5 May

426

716 May

2.4K20 Aug

6.5K26 Aug

16.6K

1.7K2 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

5.15%5 May

0.00%

0.00%6 May

0.00%

2.32%20 Aug

2.08%26 Aug

2.26%

2.99%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes86.4%2 386 in total

Reposts10.6%292 in total

Replies0.5%14 in total

Quotes0.4%11 in total

Bookmarks2.1%57 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.