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Ross Simmonds

@TheCoolestCool · Canada · joined 26 Feb 2009

Founder of @FoundationIncCo + https://t.co/kiPTom1dLi - We work with some of the top SaaS & Cloud companies in the world | “Create Once. Distribute Forever.”

74 023Followers
2 086Following
83 707Posts total
62.5KViews on collected posts

Latest posts

@TheCoolestCool Real, but I'd push back slightly, gut instinct without data is just recent experience wearing a confident voice. The expensive part isn't ignoring your gut, it's never testing whether it's actually right 35 views · 0 likes · 0 reposts · 0 replies Open on X →
Create once. Distribute forever. https://t.co/JUU8fmejIH
0:41
983 views · 10 likes · 0 reposts · 2 replies Open on X →
This SEO tactic is often one of the most difficult for enterprise brands to execute but if it's done well... It can drive millions in new pipeline and revenue. https://t.co/81yepH933q
1:04
1K views · 4 likes · 0 reposts · 0 replies Open on X →
@TheCoolestCool If you believe you can do something, then go for it. Something I've listened to. 16 views · 0 likes · 0 reposts · 0 replies Open on X →
@TheCoolestCool Totally agree with this. I would be more successful today if I had listened to my gut. 31 views · 0 likes · 0 reposts · 0 replies Open on X →
The most expensive thing in business is not trusting your gut instincts. 2.4K views · 18 likes · 2 reposts · 3 replies Open on X →
I'm so tired of all the "SEO is dead" posts... Here's a rapid fire take on the things that matter right now and work. https://t.co/QleYKWqD18
1:04
1.2K views · 5 likes · 0 reposts · 1 replies Open on X →
@TheCoolestCool I’m doing this with no audience, ha. The demand is unreal for competent marketers. Essentially infinite demand. About to push $1m/yr in 5 months since starting. 399 views · 2 likes · 0 reposts · 2 replies Open on X →
@TheCoolestCool I have to steal this content format I’m sorry man 929 views · 5 likes · 0 reposts · 2 replies Open on X →
@TheCoolestCool The face + overhead on the notebook is 😮‍💨 Are you offering this AI powered F-CMO service? 566 views · 6 likes · 0 reposts · 1 replies Open on X →
The best business to make $1M ? Fractional CMOs. https://t.co/9aGRssaNE0
3:38
44.6K views · 165 likes · 11 reposts · 23 replies Open on X →
@TheCoolestCool buddy, if only there was a tool to help! 197 views · 1 likes · 0 reposts · 1 replies Open on X →
Most marketers won't do any of this... But they'll still scream: "Distribution is king". https://t.co/2Ea9X6jF52
10.2K views · 46 likes · 9 reposts · 4 replies Open on X →

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views929this account1 011median for 10K–100K
Reach, %1.26%this account3.74%median for 10K–100K
Engagement, %0.51%this account1.65%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post9291 0110.92×
Reach (views ÷ followers)1.26%3.74%0.34×
Engagement rate0.51%1.65%0.31×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

10.2K11 Jun
197
44.6K4 Jul
5665 Jul
929
399
1.2K5 Sep
2.4K6 Sep
31
167 Sep
1K
983
35

Last 13 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.61%11 Jun
1.02%
0.45%4 Jul
1.24%5 Jul
0.75%
1.00%
0.51%5 Sep
1.02%6 Sep
0.00%
0.00%7 Sep
0.39%
1.22%
0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes38.6%262 in total
Reposts3.2%22 in total
Replies5.8%39 in total
Quotes0.9%6 in total
Bookmarks51.5%349 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

8 Sep

Daily snapshots since 08 Sep 2026; the dashed line is the starting count.

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