The Direct ✓

@TheDirect · joined 02 Feb 2020

A new home for fans to explore their pop culture passions: @MCU_Direct, @StarWars_Direct, @DCU_Direct, @XboxTheDirect, and @PS5TheDirect

27 397Followers

12Following

7 478Posts total

24.5KViews on collected posts

Latest posts

The Direct ✓@TheDirect8 Sep

EXCLUSIVE: 'BEWARE BOIÚNA' star Jessica Rothe on how it's a unique creature feature horror movie: "There really was a snake 50 million years ago called the Titanoboa that was that big, that powerful, that muscular, and that ferocious." (via https://t.co/DrUf8cwSAj) https://t.co

1K views · 5 likes · 1 reposts · 0 replies Open on X →

The Direct ✓@TheDirect7 Sep

ONSLAUGHT star Adria Arjona discusses her intense training for her latest film, and how it helped prep her for MAN OF TOMORROW. https://t.co/1itkjnDjUS

0:54

12.9K views · 51 likes · 7 reposts · 0 replies Open on X →

The Direct ✓@TheDirect7 Sep

Universal Studios Hollywood went all out for Halloween Horror Nights 2026, so we ranked all 9 haunted houses from best to worst, including: 9.) Stranger Things 5 7.) Killer Clowns From Outer Space 4.) Dead, Deader, Deadest 3.) Ozzy Osbourne: Prince of Darkness Full ranked list:

1.4K views · 3 likes · 0 reposts · 0 replies Open on X →

The Direct ✓@TheDirect4 Sep

TERRIFIER’s Art the Clown is up to his old tricks at Universal Studios Hollywood’s Halloween Horror Nights, where the sadistic clown took over HHN’s Terror Tram! #UniversalHHN @UniStudios @HorrorNights https://t.co/mek1ECGX7e

0:20

2.3K views · 9 likes · 1 reposts · 0 replies Open on X →

The Direct ✓@TheDirect4 Sep

OBSESSION’s Nikki thought she was having a nice date at Universal Studios Halloween Horror Nights Hollywood. #UniversalHHN #HHN @HorrorNights https://t.co/cCAOqYtYpy

0:15

6.8K views · 159 likes · 19 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views2 295this account924median for 10K–100K

Reach, %8.38%this account3.62%median for 10K–100K

Engagement, %0.48%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	2 295	924	2.48×
Reach (views ÷ followers)	8.38%	3.62%	2.31×
Engagement rate	0.48%	1.52%	0.32×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.8K4 Sep

2.3K

1.4K7 Sep

12.9K

1K8 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.62%4 Sep

0.48%

0.21%7 Sep

0.46%

0.60%8 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes76.7%227 in total

Reposts9.5%28 in total

Quotes1.0%3 in total

Bookmarks12.8%38 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.