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The Hustle ✓

@TheHustle · Boston, MA · joined 06 May 2013

Business as unusual, brought to you by @HubSpot Media. We're business news for people who hate business news.

90 651Followers

438Following

13 415Posts total

12.5KViews on collected posts

Latest posts

The Hustle ✓@TheHustle13 Sep

Every time your flight gets cancelled, there's a decent chance your plane was assigned to a more profitable route. The airline made a compromise, and you were it. A maintenance delay doesn't mean the aircraft assigned to you failed. It means an aircraft somewhere in the https:

0:44

2.5K views · 4 likes · 0 reposts · 0 replies Open on X →

The Hustle ✓@TheHustle12 Sep

Airlines never lose your bag, they just haven't found it yet. That's the joke inside the industry, and it works because nobody at your gate is working on your suitcase. The agent has one priority above everything else, which is getting the aircraft out on time. Your bag almost

0:35

2.3K views · 3 likes · 0 reposts · 0 replies Open on X →

The Hustle ✓@TheHustle12 Sep

Basic economy killed Spirit Airlines. Ten years ago Frontier and Spirit were undercutting the major airlines on price. They didn't just match them. They gave those cheap fares frequent flyer miles and sometimes a bag in the cabin, so the discount seat came with better treatment.

0:57

2.9K views · 1 likes · 1 reposts · 0 replies Open on X →

The Hustle ✓@TheHustle10 Sep

Your airline seat has been shrinking for 20 years. Over the last 10 or 15 years almost every airline in the world added another seat to the row on wide-body aircraft, and adding a seat means narrowing every seat in it. Legroom went the same way. The industry measures it as seat

0:43

2.1K views · 2 likes · 0 reposts · 0 replies Open on X →

The Hustle ✓@TheHustle9 Sep

Airlines aren't cheaping out on your meal. Cost is barely the constraint. Food safety comes first, and moving meals from a catering facility to the aircraft is logistically extremely challenging before you even reach the security side of it. Then there's the part nobody https:/

0:54

2.8K views · 3 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views2 480this account981median for 10K–100K

Reach, %2.74%this account3.62%median for 10K–100K

Engagement, %0.13%this account1.61%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	2 480	981	2.53×
Reach (views ÷ followers)	2.74%	3.62%	0.76×
Engagement rate	0.13%	1.61%	0.08×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.8K9 Sep

2.1K10 Sep

2.9K12 Sep

2.3K

2.5K13 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.11%9 Sep

0.14%10 Sep

0.07%12 Sep

0.13%

0.16%13 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.61%.

What the audience does

Likes72.2%13 in total

Reposts5.6%1 in total

Quotes5.6%1 in total

Bookmarks16.7%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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