The Ken

@TheKenWeb · Bengaluru, India · joined 21 Jun 2016

Delivering sharp, original, insightful, analytical journalism about business and start-ups across India since 2016.

82 811Followers

22Following

28 233Posts total

11.1KViews on collected posts

Latest posts

The Ken@TheKenWeb18 Sep

Listen on Spotify: https://t.co/rsjLWj94ac Or Apple Podcasts: https://t.co/eOsEksQ7Z1 307 views · 2 likes · 0 reposts · 0 replies Open on X →

The Ken@TheKenWeb18 Sep

Why Indigo went budget and premium at once Indigo is blurring the lines between budget and full-service flights, by stripping economy down to a cabin bag and chasing premium flyers Tune in to today's Daybreak. https://t.co/6Z1jW3kHHE

2.3K views · 0 likes · 0 reposts · 1 replies Open on X →

The Ken@TheKenWeb18 Sep

After TISS and IRMA, the govt comes for India’s top statistics institute It has proposed dramatic changes at the Indian Statistical Institute at a time when its own numbers don't necessarily inspire trust https://t.co/EX5VC2ZhiP

1.9K views · 0 likes · 0 reposts · 1 replies Open on X →

The Ken@TheKenWeb18 Sep

Read the newsletter here: https://t.co/SRU7VrDrKr Or listen to the full podcast here: https://t.co/HjixXRMGZj 326 views · 0 likes · 0 reposts · 0 replies Open on X →

The Ken@TheKenWeb18 Sep

The hyperindependent Bangalorean walks into a hospital rave How ambient belonging became a business model for companies https://t.co/dHW7VaH7hv

2.3K views · 1 likes · 0 reposts · 1 replies Open on X →

The Ken@TheKenWeb17 Sep

The hyperindependent Bangalorean walks into a hospital rave Peptide parties, silent reading clubs and a city full of people who want a network but not the company https://t.co/VU6DcgSece

2.1K views · 6 likes · 0 reposts · 1 replies Open on X →

The Ken@TheKenWeb17 Sep

India wants to insure its space boom. Insurers want a space boom first From Skyroot and Agnikul to New India Assurance and Tata AIG, India’s nascent space industry is forcing two very different sides of the market to meet https://t.co/mMDnao5pUx

1.9K views · 0 likes · 0 reposts · 1 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 926this account924median for 10K–100K

Reach, %2.33%this account3.62%median for 10K–100K

Engagement, %0.09%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 926	924	2.08×
Reach (views ÷ followers)	2.33%	3.62%	0.64×
Engagement rate	0.09%	1.52%	0.06×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.9K17 Sep

2.1K

2.3K18 Sep

326

1.9K

2.3K

307

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.05%17 Sep

0.33%

0.09%18 Sep

0.00%

0.11%

0.04%

0.65%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes47.4%9 in total

Replies26.3%5 in total

Quotes5.3%1 in total

Bookmarks21.1%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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