tweetindex

The Martin Luther King, Jr. Center

@TheKingCenter · Atlanta, GA · joined 12 May 2009

Official living memorial to Dr. Martin Luther King Jr., founded by Coretta Scott King to educate on nonviolence & create the Beloved Community, CEO-@BerniceKing

202 844Followers
578Following
29 070Posts total
61.7KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views1 398this account22 159median for 100K–1M
Reach, %0.69%this account6.71%median for 100K–1M
Engagement, %1.72%this account1.18%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post1 39822 1590.06×
Reach (views ÷ followers)0.69%6.71%0.10×
Engagement rate1.72%1.18%1.46×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.4K1 Sep
56.3K
1.7K2 Sep
1.3K
1.1K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.72%1 Sep
4.75%
1.50%2 Sep
1.24%
1.96%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.18%.

What the audience does

Likes58.8%1 684 in total
Reposts26.3%755 in total
Replies9.0%259 in total
Quotes2.3%65 in total
Bookmarks3.6%103 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Similar accounts