The NBPA

@TheNBPA · New York, NY · joined 23 Feb 2010

Protecting and advancing the rights of our players since 1954.

185 211Followers

1 332Following

29 837Posts total

1.4MViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views5 381this account21 891median for 100K–1M

Reach, %2.91%this account6.81%median for 100K–1M

Engagement, %0.14%this account1.14%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	5 381	21 891	0.25×
Reach (views ÷ followers)	2.91%	6.81%	0.43×
Engagement rate	0.14%	1.14%	0.12×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.6K27 Aug

5.4K28 Aug

1.4M

2.1K1 Sep

19.8K2 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.24%27 Aug

0.15%28 Aug

0.02%

0.14%1 Sep

0.12%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes71.5%279 in total

Reposts9.0%35 in total

Replies1.8%7 in total

Quotes5.1%20 in total

Bookmarks12.6%49 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

NBA stars have continued to pour into our #PLYRSUNTD Performance Center for offseason workouts. Here’s a thread of our top photos from throughout the summer 📸 https://t.co/Qn8m1dcy4P 19.8K views · 17 likes · 3 reposts · 3 replies 02 Sep 2026 "We have the ability, the mandate, to represent the players. Not to be a separate corporate entity or [one] that employs the players, but to actually be them." Our Executive Director, David Kelly sat with Front Office Sports and discussed the inception of PLYRS UNTD 👏 @FOS https 2.1K views · 1 likes · 0 reposts · 2 replies 01 Sep 2026 Kyrie Irving made his debut at PLYRS UNTD runs alongside many NBA stars including VJ Edgecombe, Anthony Davis, Klay Thompson & many more. Love to see the camaraderie at the PLYRS UNTD performance center 🙌 @swishcultures_ https://t.co/J6OTc4g9pa 1.4M views · 245 likes · 29 reposts · 2 replies 28 Aug 2026 That’s a wrap! Thank you to all of our players who attended our NBPA x @5starbasketball camp this past week. Dillon Brooks, Dylan Harper, Mikal Bridges, Pat Connaughton & Ron Harper Jr. all stopped by to teach some basketball and drop some knowledge to all the campers in ht 5.4K views · 7 likes · 1 reposts · 0 replies 28 Aug 2026 NBA Champion @mikal_bridges attended Day 2 of the 60th anniversary of NBPA x @5starbasketball camp 🙌 https://t.co/dX0JEFMoVz 4.6K views · 9 likes · 2 reposts · 0 replies 27 Aug 2026