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The Ocean Cleanup

@TheOceanCleanup · Rotterdam, The Netherlands · joined 26 Dec 2012

The Largest Cleanup in History. Follow the latest updates on our mission to rid the world's oceans of plastic.

346 319Followers
124Following
4 220Posts total
7.8MViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views46 456this account22 159median for 100K–1M
Reach, %13.41%this account6.71%median for 100K–1M
Engagement, %5.49%this account1.18%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post46 45622 1592.10×
Reach (views ÷ followers)13.41%6.71%2.00×
Engagement rate5.49%1.18%4.67×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

215.7K22 Jul
7.4M24 Aug
49.1K26 Aug
43.8K31 Aug
26.9K1 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.88%22 Jul
0.06%24 Aug
5.14%26 Aug
6.60%31 Aug
5.84%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.18%.

What the audience does

Likes84.2%11 633 in total
Reposts9.3%1 281 in total
Replies1.5%208 in total
Quotes1.1%145 in total
Bookmarks3.9%541 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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