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TheRoute

@TheRoute · joined 14 Jun 2020

Production House and Celebrity Management company owned by @Jagadishbliss

66 862Followers
34Following
3 066Posts total
22.9KViews on collected posts

Latest posts

@TheRoute @MalavikaM_ Yes! 35 views · 1 likes · 0 reposts · 0 replies Open on X →
@TheRoute @MalavikaM_ 🤍 54 views · 0 likes · 0 reposts · 0 replies Open on X →
@TheRoute @MalavikaM_ 🤍 54 views · 0 likes · 0 reposts · 0 replies Open on X →
.@MalavikaM_ walked in and stole hearts at the #Sardar2 audio launch event ✨ #TheRouteTalent #MalavikaMohanan https://t.co/hNLXM0vaWu 8.7K views · 851 likes · 41 reposts · 3 replies Open on X →
.@MalavikaM_ successfully completed her mission of winning hearts at the #Sardar2 audio launch event ✨ #TheRouteTalent #MalavikaMohanan https://t.co/4k6uFrquBT 2.4K views · 72 likes · 6 reposts · 0 replies Open on X →
Pure madness brought to you by @KeerthyOfficial with #Yeshanagula from #TheParadise 🔥 An absolute banger is out now 💥 🔗 https://t.co/jdikQIKanl #TheRouteTalent #KeerthySuresh https://t.co/JtQYn6QGvK 2.8K views · 64 likes · 8 reposts · 0 replies Open on X →
@TheRoute @kalyanipriyan 🔥🔥 42 views · 0 likes · 0 reposts · 0 replies Open on X →
@TheRoute @kalyanipriyan ♨️ 63 views · 1 likes · 0 reposts · 0 replies Open on X →
One year since #Lokah set the box office on fire and turned theaters into a total celebration ✨ Looking back at the massive blockbuster run and our very own @kalyanipriyan who completely lit up the screens 🔥 #1YearOfLokahChapter1 #TheRouteTalent #KalyaniPriyadarshan https://t.c 4.8K views · 180 likes · 25 reposts · 4 replies Open on X →
A touch of gold, a quiet gleam, @IamKrithiShetty turning this Onam into a dream ✨ #TheRouteTalent #KrithiShetty https://t.co/keHcj2jJ7n 3.9K views · 331 likes · 12 reposts · 0 replies Open on X →

Against accounts of the same size

10 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views1 244this account924median for 10K–100K
Reach, %1.86%this account3.62%median for 10K–100K
Engagement, %2.71%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 2449241.35×
Reach (views ÷ followers)1.86%3.62%0.51×
Engagement rate2.71%1.52%1.78×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.9K26 Aug
4.8K28 Aug
63
42
2.8K30 Aug
2.4K1 Sep
8.7K2 Sep
54
54
35

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

8.72%26 Aug
4.38%28 Aug
1.59%
0.00%
2.56%30 Aug
3.22%1 Sep
10.29%2 Sep
0.00%
0.00%
2.86%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes83.8%1 500 in total
Reposts5.1%92 in total
Replies0.4%7 in total
Bookmarks10.7%191 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Similar accounts

Frequently asked questions about @TheRoute

How many followers does @TheRoute have?

66 862 followers.

How many posts has @TheRoute published?

3 066 posts.

How do posts by @TheRoute perform?

Collected posts: 10. Views: 22 887. Likes: 1 500.