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Stefan Smith

@TheStefanSmith · Austin, TX · joined 15 Aug 2008

Head of Digital Engagement @ACLU | former 💻 for @PeteButtigieg| @drunkhistory | @notstefansmith | opinions mine | he/him

26 402Followers
5 370Following
46 589Posts total
1.7MViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views7 504this account3 808median for 10K–100K
Reach, %28.42%this account12.23%median for 10K–100K
Engagement, %1.28%this account1.37%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post7 5043 8081.97×
Reach (views ÷ followers)28.42%12.23%2.32×
Engagement rate1.28%1.37%0.94×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5M26 Jul
9.8K27 Jul
42.8K2 Sep
7873 Sep
5.2K
97K
1.2K
210

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.16%26 Jul
0.27%27 Jul
0.33%2 Sep
3.81%3 Sep
1.71%
2.13%
0.87%
0.48%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.37%.

What the audience does

Likes82.6%29 241 in total
Reposts14.0%4 959 in total
Replies0.7%256 in total
Quotes2.6%905 in total
Bookmarks0.1%51 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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