The Toy Association

@TheToyAssoc · USA! · joined 13 Oct 2009

The Toy Association™, Inc. is the business trade association representing all businesses involved in creating & delivering toys for kids of all ages!

15 334Followers

3 483Following

15 765Posts total

648Views on collected posts

Latest posts

The Toy Association@TheToyAssoc22 Sep

The Toy Association’s Chief Legal & Policy Officer Kathrin Belliveau makes the case for keeping toys and games tariff-free in a new @RealClearWorld op-ed published ahead of this week’s U.S.-China talks. Read on: https://t.co/rhEiuoblHe 119 views · 0 likes · 0 reposts · 0 replies Open on X →

The Toy Association@TheToyAssoc8 Sep

@TheToyAssoc @amazon Good to see this aimed straight at parents. The gap I keep seeing is on the retail side - smaller shops don't always realise that once they import, the compliance paperwork sits with them too. A plain-English version for indie stores would go a long way. 3 views · 0 likes · 0 reposts · 0 replies Open on X →

The Toy Association@TheToyAssoc2 Sep

🎥 Tune in live at 12:30 p.m. ET as The Toy Association’s “Toy Safety Mom” joins @Amazon for a live conversation on toy safety as part of Amazon’s Baby Safety Month programming. 🔗 Tune in live: https://t.co/9BFKq7rRJa #babysafetymonth #amazonlive https://t.co/aUwUXVfMro

131 views · 0 likes · 0 reposts · 0 replies Open on X →

The Toy Association@TheToyAssoc25 Aug

The Toy Association™ is partnering with @amazon to help families put safety first during Baby Safety Month this September, joining children’s safety specialists for a 2-day series of live, virtual educational events (Sept. 1 to 2). 👉 Learn more: https://t.co/aZ2zigxLm8 https://t.

141 views · 1 likes · 0 reposts · 1 replies Open on X →

The Toy Association@TheToyAssoc25 Aug

The Toy Association & its members are raising awareness about the safety risks associated with counterfeit & knock-off squishy toys & encouraging families of the importance of purchasing squishy toys from legit toy companies and brands. Share this important safety message: 👇 http

118 views · 1 likes · 0 reposts · 1 replies Open on X →

The Toy Association@TheToyAssoc19 Aug

⏰ Where'd all the time go? Nominations for The Toy Foundation's Toy of the Year® (TOTY®) Awards 𝗰𝗹𝗼𝘀𝗲 𝗧𝗢𝗡𝗜𝗚𝗛𝗧 (𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗔𝘂𝗴. 𝟭𝟵, 𝗺𝗶𝗱𝗻𝗶𝗴𝗵𝘁 𝗘𝗦𝗧). 🗳️ Nominate now: https://t.co/r5zolDaDnE https://t.co/HJo9k8EC5T

0:15

136 views · 1 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views125this account924median for 10K–100K

Reach, %0.82%this account3.62%median for 10K–100K

Engagement, %0.37%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	125	924	0.14×
Reach (views ÷ followers)	0.82%	3.62%	0.23×
Engagement rate	0.37%	1.52%	0.24×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

13619 Aug

11825 Aug

141

1312 Sep

38 Sep

11922 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.74%19 Aug

1.69%25 Aug

1.42%

0.00%2 Sep

0.00%8 Sep

0.00%22 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes42.9%3 in total

Replies28.6%2 in total

Bookmarks28.6%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.