The Millions
@The_Millions · joined 15 May 2009
Books, arts, and culture. Since 2003.
239 716Followers
1 336Following
73 137Posts total
43.8KViews on collected posts
Latest posts
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In a presentation at the London Book Fair, a BookScan analyst said that many of the trends that led to a small sales increase in 2024—including BookTok and Bibles—remain in place in 2025. https://t.co/SgEbY4a2la
1.5K views · 6 likes
· 1 reposts · 5 replies
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"The letters attempt not so much to interpret as to enliven the paintings, to make them speak with the viewer and with the world." https://t.co/Lxfo2h7qLU
1.6K views · 3 likes
· 3 reposts · 1 replies
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Three months. 90+ books. Here's what we're reading to get through the winter. https://t.co/etVVE5eUDM
19.4K views · 18 likes
· 8 reposts · 0 replies
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"'Context Collapse,' it must be emphasized, is a very weird book, though this evaluation is meant in the best of all possible ways."
https://t.co/611XGFGsHy
14.1K views · 33 likes
· 8 reposts · 0 replies
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Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
7.2K3 Dec
14.1K8 Jan
19.4K14 Jan
1.6K28 Jan
1.5K14 Mar
Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.49%3 Dec
0.30%8 Jan
0.15%14 Jan
0.44%28 Jan
0.87%14 Mar
Reactions — likes, reposts, replies and quotes — divided by views.
What the audience does
Likes52.4%86 in total
Reposts15.9%26 in total
Replies5.5%9 in total
Quotes3.7%6 in total
Bookmarks22.6%37 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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