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Mark Gurman

@markgurman

Breaking News on Apple & Tech. Bloomberg Managing Editor. @UMSI Board Member. Send secure tips on Signal: markgurman.01 or email markgurman@protonmail.com.

472 697Followers
2 223Following
14 099Posts total
865.1KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views19 977this account4 116median for 100K–1M
Reach, %4.23%this account1.71%median for 100K–1M
Engagement, %2.14%this account1.47%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post19 9774 1164.85×
Reach (views ÷ followers)4.23%1.71%2.47×
Engagement rate2.14%1.47%1.46×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

820.5K1 Sep
4.6K
34.2K
5.7K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.26%1 Sep
2.63%
2.14%
2.14%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.47%.

What the audience does

Likes81.7%2 665 in total
Reposts3.5%113 in total
Replies7.5%245 in total
Quotes2.5%83 in total
Bookmarks4.8%157 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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