Mark Gurman ✓
@markgurman · Los Angeles, CA · joined 23 Aug 2008
Breaking News on Apple & Tech. Bloomberg Managing Editor. @UMSI Board Member. Send secure tips on Signal: markgurman.01 or email markgurman@protonmail.com.
479 359Followers
2 230Following
14 185Posts total
11MViews on collected posts
Latest posts
Looking for new posts…
@markgurman @johnternus @gregjoz @Apple please listen to @markgurman on this. Stop with the influencers and also start showing REAL people in your product videos. You're losing touch with your real customers who don't even know who these "influencers" are. It is embarrassing.
21.2K views · 240 likes
· 3 reposts · 4 replies
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@markgurman you just described @ijustine , apple can send her tim crook's shit in a bag and she'll praise it
2.9K views · 90 likes
· 0 reposts · 2 replies
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@markgurman I kinda stopped watching those secondary coverage of live events. Without the journalistic edge, it’s just infomercial
Might as well read the press releases directly
10.4K views · 178 likes
· 5 reposts · 3 replies
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Apple’s new focus on influencers for events and product “reviews” — people who say nothing but positive things and never ask a legitimate question of Apple executives in exchange for free devices, travel and more, is a serious issue. This echo chamber will lead to mediocrity.
1.3M views · 8.1K likes
· 645 reposts · 316 replies
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Early impressions: The vast majority of people with an iPhone 17 Pro shouldn’t upgrade to the 18 Pro unless they’re trying to lock in trade-in value toward next year. And, burgundy is a step down from orange. The overall reality is far different than what you’re seeing on TikTok.
1.1M views · 5.1K likes
· 220 reposts · 291 replies
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@markgurman Video game console would be better. That industry needs a shake up!
743 views · 9 likes
· 1 reposts · 1 replies
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@markgurman Apple doesn’t understand gaming platform loyalty. People don’t want to jump ecosystems away from their PlayStation trophies or Xbox achievements and libraries to use the App Store to buy an often inferior version of the game that works on less of their devices. They w
1.8K views · 3 likes
· 0 reposts · 5 replies
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Apple is working on an iPhone video game controller— and it’ll most likely come from the Beats brand rather than its own. https://t.co/D6GPFX1S1y
75.7K views · 979 likes
· 49 reposts · 28 replies
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My first reaction is this was a Steve Jobs ad. Reminds me so much of the old iPod touch and some iPhone ads.
239.1K views · 4.1K likes
· 143 reposts · 44 replies
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Apple Inc.’s breakthrough new iPhone Duo costs $3,199 for the highest-end configuration, setting a record for the price of a mass-market smartphone. https://t.co/ZtYHl4ghs2
22.4K views · 284 likes
· 23 reposts · 17 replies
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Apple Inc. is adding artificial intelligence-powered audio features and other new capabilities to its devices, including its premium smartwatch, to take on a growing category of AI wearables. https://t.co/Mh00y5t4RU
21.1K views · 224 likes
· 15 reposts · 8 replies
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Apple Inc. unveiled the company’s first foldable smartphone during a wide-ranging event Wednesday, betting that a new category can energize growth for its biggest-selling lineup. https://t.co/WZDufGNnDQ
19.9K views · 188 likes
· 11 reposts · 8 replies
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i think Steve Jobs would’ve loved this ad :,) https://t.co/GWfsKXLlbf
408.7K views · 4K likes
· 171 reposts · 46 replies
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0:30
@markgurman “Has support for Apple Pencil” 😂 https://t.co/x4xBv45BF4
39K views · 679 likes
· 8 reposts · 16 replies
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@markgurman Damn. The days of Steve hiring hitmen to find leakers are overrrr.
10K views · 159 likes
· 0 reposts · 2 replies
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@markgurman why has apple become allergic to black
31K views · 194 likes
· 2 reposts · 11 replies
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Apple landed on the iPhone Duo name for the foldable iPhone and a $2,000 starting price, eating the additional memory costs. Storage capacities will reach 2 terabytes and roughly $3,000. It’ll ship in October, has support for the Apple Pencil and come in dark blue + white.
2.4M views · 8.5K likes
· 569 reposts · 323 replies
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NEW: The Five Biggest Things to Watch Out for at Apple’s Big Event — The debut of Ternus; a $2,000-and-up foldable iPhone Duo; an iPhone 18 Pro line with big camera upgrades; Apple Watch updates and AirPods 5; and iPhone price increases. https://t.co/x9wQ6z30hA
2.7M views · 1.6K likes
· 129 reposts · 68 replies
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Power On: The early signs out of Cupertino are that Tim Cook will still loom large at Apple. And the ex-CEO’s new pay package doesn’t dispel that notion. https://t.co/IIm8tN540E
521.8K views · 1.2K likes
· 61 reposts · 37 replies
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NEW: Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products — From the foldable iPhone to a touch-screen MacBook, here’s what to expect on Sept. 9 and beyond. https://t.co/gAt1zr8bPP
207.3K views · 1.8K likes
· 126 reposts · 41 replies
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@markgurman Fucking cowards. Home of the brave? 😂
5.7K views · 121 likes
· 0 reposts · 1 replies
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@markgurman I hate all these spineless companies. Apple, google, and Microsoft are all more powerful than the US government. Fucking cowards.
34.2K views · 714 likes
· 3 reposts · 16 replies
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@markgurman Apple keeps bending the knee. Pussies.
4.6K views · 118 likes
· 0 reposts · 2 replies
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Apple Maps is renaming Lake Ontario to Lake America. Change is rolling out now.
US: Lake America
Canada: Lake Ontario
International: Both names
https://t.co/98Sb5X7Guo
820.5K views · 1.7K likes
· 110 reposts · 226 replies
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You can view all of my articles and Power On columns here from my new author page. You can also sign-up for an email alert and RSS feed. https://t.co/JivE3g0jL5
497.2K views · 416 likes
· 30 reposts · 19 replies
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Against accounts of the same size
26 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.
Median views32 617this account5 983median for 100K–1M
Reach, %6.80%this account1.49%median for 100K–1M
Engagement, %1.17%this account0.93%median for 100K–1M
| Metric | This account | Median for 100K–1M | Ratio |
|---|---|---|---|
| Median views per post | 32 617 | 5 983 | 5.45× |
| Reach (views ÷ followers) | 6.80% | 1.49% | 4.57× |
| Engagement rate | 1.17% | 0.93% | 1.26× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
408.7K9 Sep
19.9K
21.1K
22.4K
239.1K
75.7K13 Sep
1.8K
288
743
1.1M19 Sep
1.3M
10.4K
2.9K
21.2K20 Sep
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
1.02%9 Sep
1.04%
1.17%
1.45%
1.80%
1.39%13 Sep
0.44%
1.04%
1.48%
0.53%19 Sep
0.71%
1.80%
3.17%
1.17%20 Sep
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.
What the audience does
Likes84.9%49 958 in total
Reposts4.5%2 636 in total
Replies3.0%1 794 in total
Quotes1.2%698 in total
Bookmarks6.4%3 763 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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