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Thomas Hornall ✓

@Thomashornall · joined 28 Nov 2010

Ghostwriter for Post-Exit Founders | Venture Partner at Cape Fear Ventures | Glaswegian-Norwegian 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇳🇴

21 732Followers
481Following
6 228Posts total
3.2MViews on collected posts

Latest posts

I'm very curious whether Ødegaard and Haaland will move back to Norway once their careers finish. The wealth tax rule is you pay 1.1% annually on whatever your net worth is snapshotted at every December 31 ... If Haaland makes a €500 million fortune and moved back home he 18.1K views · 29 likes · 3 reposts · 19 replies Open on X →
Share of the wealth of Norway's top 400 wealthiest controlled from abroad Be very careful with taxing unrealized gains like Norway ya'll... https://t.co/cIn6S183W0
37.4K views · 353 likes · 27 reposts · 10 replies Open on X →
LinkedIn posts can now have a shared byline. Some of you will have an “Add collaborators” button in the post editor (still being rolled out fully) Invite someone (up to 5 per post) they accept, and the post appears on both your TL's. Cool way to announce: • A launch with htt
721 views · 6 likes · 0 reposts · 1 replies Open on X →
Regret not smiling more in family pics as a kid. Anniversaries, christenings, birthdays …moody though you may be, crack a grin. It’s not for you - it’s for your family’s collective memory https://t.co/JFlBrIzH3y
837 views · 20 likes · 0 reposts · 4 replies Open on X →
@Thomashornall well written article! hope this help placing the first stone to change the food industry in Norway. 681 views · 5 likes · 0 reposts · 1 replies Open on X →
“Mum, we made the news again” https://t.co/BHBe1DAVBA
21.6K views · 68 likes · 0 reposts · 0 replies Open on X →
@Thomashornall Nice article. The factories love one type of oil. https://t.co/Sh5ulWCZ5w
1.9K views · 17 likes · 1 reposts · 2 replies Open on X →
@Thomashornall Great article Thomas! A positive note regarding the local supermarkets in our area is they have been very supportive to our farm. Both coop and Kiwi stock our lamb, meatballs, sausages and Kling (flatbread) and they have been very reasonable with their markup. 1.7K views · 10 likes · 0 reposts · 1 replies Open on X →
https://t.co/kMzyMw23E7 53.5K views · 88 likes · 2 reposts · 5 replies Open on X →
https://t.co/Lm8XMIM3dF 220.9K views · 348 likes · 36 reposts · 24 replies Open on X →
@Thomashornall How would they know? Being told 24/7 that they are spoiled for choice, food is affordable, clean and healthy. All to support the centrally controlled planned economy for food production in-country. Then rarely visiting supermarkets or specialty stores when abroad 8.4K views · 68 likes · 0 reposts · 2 replies Open on X →
For example all this came to 540 NOK (£43) 2x whole chickens Chicken tikka samosa Chilli and coriander prawns A litre of good whole milk Cold pressed juice Salami deli sandwich Chicken gravy Asparagus Broccoli In Norway alone those 2 chickens would be 500 NOK https://t.co/Fqy
51.6K views · 252 likes · 6 reposts · 32 replies Open on X →
Going from Norwegian supermarkets to M&S food has me feeling like a rural villager dropped into Times Square. 5x the choice - and half the price. I don’t think the average Norwegian realises how bad they have it grocery-wise (Rema, Kiwi, Bunnpris etc) https://t.co/X114HAg5Ym
929.5K views · 2.6K likes · 122 reposts · 298 replies Open on X →
If I was a rural Norwegian 13 year old wanting cash I’d grab this scooping contraption and sell local-picked wild blueberries door to door Picked about 150 NOK ($15) worth in 20 mins https://t.co/Q5oA5oY2sl
2.1K views · 17 likes · 0 reposts · 4 replies Open on X →
Cow goes in - milk comes out What could be sinpler? https://t.co/SVFbnvgKpf
1K views · 13 likes · 0 reposts · 0 replies Open on X →
Price of beef up 74% since 2019 in Norway. "meat products" are up 44%, while general foodstuffs have climbed by over a third (35%). ordinary folks being priced out in a big way (graphic VG) https://t.co/N3VcbteycO
821 views · 12 likes · 1 reposts · 1 replies Open on X →
Moved to Norway and shocked at the food system. Supermarkets are essentially big corner shops. Processed slop, tinned/packaged stuff everywhere, while fish, chicken beef, fruit/veg are very expensive. Around 50% of all food sold in Norway is now ultraprocessed https://t.co/7p9
1.8M views · 5.2K likes · 463 reposts · 869 replies Open on X →
Norway: “babe what’s wrong you’ve barely touched your Taco Friday lager” https://t.co/dF5hOpv9rs
728 views · 11 likes · 0 reposts · 2 replies Open on X →

Against accounts of the same size

16 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views5 242this account924median for 10K–100K
Reach, %24.12%this account3.62%median for 10K–100K
Engagement, %0.86%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post5 2429245.67×
Reach (views ÷ followers)24.12%3.62%6.66×
Engagement rate0.86%1.52%0.56×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.1K5 Sep
929.5K8 Sep
51.6K
8.4K
220.9K
53.5K
1.7K
1.9K
21.6K
681
83710 Sep
72115 Sep
37.4K16 Sep
18.1K

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.00%5 Sep
0.33%8 Sep
0.57%
0.84%
0.19%
0.18%
0.66%
1.03%
0.31%
0.88%
2.87%10 Sep
0.97%15 Sep
1.05%16 Sep
0.28%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes71.7%9 098 in total
Reposts5.2%661 in total
Replies10.0%1 275 in total
Quotes1.8%228 in total
Bookmarks11.3%1 431 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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