Tourism Ireland

@TourismIreland · Dublin and Coleraine · joined 13 Feb 2012

Tourism Ireland corporate account. Tourism Ireland promotes the island of Ireland around the world as a compelling holiday and Business Events destination.

120 834Followers

1 492Following

27 374Posts total

18.7KViews on collected posts

Against accounts of the same size

2 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views650this account4 198median for 100K–1M

Reach, %0.54%this account1.62%median for 100K–1M

Engagement, %0.70%this account1.35%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	650	4 198	0.15×
Reach (views ÷ followers)	0.54%	1.62%	0.33×
Engagement rate	0.70%	1.35%	0.52×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

11.8K17 Mar

2.3K6 May

1.5K19 May

1.8K4 Jun

1.3K20 Jul

1126 Aug

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

5.91%17 Mar

0.00%

2.22%6 May

2.67%19 May

0.97%4 Jun

1.40%20 Jul

0.00%26 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.35%.

What the audience does

Likes72.4%617 in total

Reposts16.8%143 in total

Replies7.0%60 in total

Quotes0.6%5 in total

Bookmarks3.2%27 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@TourismIreland Scarborough is no longer fair... https://t.co/KtKgX53hCg Cliffs of Moher love song... https://t.co/u6HAZDIaHS 11 views · 0 likes · 0 reposts · 0 replies 26 Aug 2026 · Open on X →

Tourism Ireland's SOAR (Situation & Outlook Analysis Report) for July is now live on https://t.co/i6DRMIDZl0. To read our report, please follow this link: https://t.co/ylMzMGddn3 https://t.co/4PLtDplik8 1.3K views · 6 likes · 3 reposts · 9 replies 20 Jul 2026 · Open on X →

Help shape the future of connectivity from London to the North-West and grow tourism from GB! Derry City & Strabane District Council is encouraging the public, businesses and stakeholders to have their say on the future of connectivity between London and City of Derry Airport 1.8K views · 7 likes · 2 reposts · 8 replies 04 Jun 2026 · Open on X →

Ireland Unrushed. Northern Ireland has a way of lifting the pace off your shoulders 💚 Around Strangford Lough and the Mournes, days feel open and easy. Like the video? Share to spread the feeling. #IrelandUnrushed 🎶 Music by Lōwli https://t.co/8W8eZSaFpN 1.5K views · 24 likes · 9 reposts · 8 replies 19 May 2026 · Open on X →

Ireland Unrushed. Take a train west, cycle by the sea and you may find that when you slow down, you feel more 💚 There’s a different pace along the Wild Atlantic Way. One where you don’t try to see everything – you just let yourself be there. #IrelandUnrushed 🎶 Music by Lōwli h 2.3K views · 35 likes · 13 reposts · 2 replies 06 May 2026 · Open on X →

@TourismIreland https://t.co/XmdcIsZ2nu 37 views · 0 likes · 0 reposts · 0 replies 17 Mar 2026 · Open on X →

Happy St Patrick's Day! 💚 Tourism Ireland’s Global Greening initiative is taking off in our key tourism markets around the world, with iconic landmarks lighting up green to celebrate St Patrick's Day! https://t.co/PbCnHzrBDZ 11.8K views · 545 likes · 116 reposts · 33 replies 17 Mar 2026 · Open on X →