TradeMark Africa ✓

@TradeMarkAfrica · Nairobi, Kenya · joined 23 Oct 2013

Est. 2010, we are a premier African Aid-for-Trade org. dedicated to boosting intra-African trade & increase its footprint in global trade. CEO @Daveghbeer

37 122Followers

1 666Following

16 998Posts total

6KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views785this account1 328median for 10K–100K

Reach, %2.11%this account4.18%median for 10K–100K

Engagement, %1.62%this account1.94%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	785	1 328	0.59×
Reach (views ÷ followers)	2.11%	4.18%	0.51×
Engagement rate	1.62%	1.94%	0.83×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K25 May

510 Aug

1.6K31 Aug

6944 Sep

1.4K

7855 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.04%25 May

0.00%

0.00%10 Aug

1.62%31 Aug

1.44%4 Sep

2.16%

2.17%5 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.94%.

What the audience does

Likes62.7%74 in total

Reposts28.8%34 in total

Replies2.5%3 in total

Quotes2.5%3 in total

Bookmarks3.4%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Africa's trade transformation is shaped by the ideas, conversations and developments happening across the continent. Stay informed with curated insights, meaningful stories and major developments that matter to Africa's trade landscape. Subscribe to The Scoop and keep up with ht 785 views · 12 likes · 4 reposts · 0 replies 05 Sep 2026 AGRA and TradeMark Africa (TMA) have signed a five-year agreement to jointly design, finance and implement food corridor programmes across Africa's agri-food trade, connecting the work happening on farms and in agricultural value chains directly to regional and global markets. ht 1.4K views · 14 likes · 14 reposts · 1 replies 04 Sep 2026 For years, cross-border trade was too risky for Regina Mungandi. After losing consignments and facing harassment while trading across the Zambia-DRC border, she stopped crossing and focused on selling dried fish from the Zambian side. Now, digital tools are opening new https:// 694 views · 7 likes · 3 reposts · 0 replies 04 Sep 2026 Malawi, Mozambique, South Africa, Zambia and Zimbabwe have agreed on a roadmap to connect their customs systems and make cross-border trade faster, safer and more predictable. Sharing customs information before goods arrive will support earlier clearance, stronger revenue https:/ 1.6K views · 19 likes · 6 reposts · 0 replies 31 Aug 2026 @TradeMarkAfrica A shift from tariffs to standards is exactly what African SMEs need to scale. Non-tariff barriers are the silent killers of regional trade. Looking forward to the insights from Addis Ababa! 5 views · 0 likes · 0 reposts · 0 replies 10 Aug 2026 @TradeMarkAfrica #ADAPT 32 views · 0 likes · 0 reposts · 0 replies 25 May 2026 Africa’s next trade breakthrough? Not tariffs! Save the Date for the Africa Trade Development Forum (ATDF) 2026. This year, the biennial event is co-convened with the Government of the Federal Republic of Ethiopia. The high-level platform will bring together African https://t.c 1.5K views · 22 likes · 7 reposts · 2 replies 25 May 2026