UK Mission to the EU 🇬🇧🇪🇺

@UKMisBrussels · Brussels, Belgium · joined 25 Jun 2009

We promote and explain the UK's interest to the EU institutions and Member States. Follow our Ambassador @LindsayCAppleby and Deputy Ambassador @CarolineARead.

20 984Followers

3 586Following

13 988Posts total

50.3KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. right around the median for its follower range.

Median views1 958this account2 578median for 10K–100K

Reach, %9.33%this account7.77%median for 10K–100K

Engagement, %1.47%this account1.47%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 958	2 578	0.76×
Reach (views ÷ followers)	9.33%	7.77%	1.20×
Engagement rate	1.47%	1.47%	1.00×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2K13 Jul

10.9K

1.2K15 Jul

19.3K27 Jul

14.5K2 Sep

1.5K

898

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.63%13 Jul

0.14%

1.47%15 Jul

4.60%27 Jul

0.92%2 Sep

1.58%

0.89%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes69.3%800 in total

Reposts15.7%181 in total

Replies9.7%112 in total

Quotes2.1%24 in total

Bookmarks3.3%38 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Six years in Brussels comes with some unexpected trivia 🐟 As he prepares to leave his posting, 🇬🇧🇪🇺 Ambassador Lindsay Croisdale-Appleby shares a few of the niche topics he has become an expert in and some words of advice for his successor. https://t.co/p68P2pqDFV 898 views · 8 likes · 0 reposts · 0 replies 02 Sep 2026 After six years in Brussels, UK's Ambassador to the EU, @LindsayCAppleby, reflects on the partnerships, achievements and friendships that have shaped his time at the Mission. Thank you, Lindsay, for your leadership, dedication and service. 1.5K views · 20 likes · 3 reposts · 0 replies 02 Sep 2026 🇬🇧🇪🇺 After six years in Brussels, it is time for me to say goodbye. It has been an immense privilege to serve as the UK's Ambassador to the EU and to help strengthen the UK-EU relationship during a period of renewed cooperation. https://t.co/0NRVvnTC4a 14.5K views · 103 likes · 13 reposts · 13 replies 02 Sep 2026 The European Council formally adopted the UK’s participation in the Ukraine Support Loan. Ukraine will now be able to use loan financing to procure crucial defence products made by UK-based industries, strengthening its ability to defend itself against Russia’s illegal war. htt 19.3K views · 626 likes · 150 reposts · 95 replies 27 Jul 2026 🇬🇧🇪🇺 Stronger UK–EU cooperation against illicit drug threats. The new Working Arrangement with the @EUDrugsAgency will improve intelligence-sharing, help identify emerging threats earlier and strengthen efforts to protect public health and tackle drug trafficking across Europe. 1.2K views · 12 likes · 6 reposts · 0 replies 15 Jul 2026 We've signed a Working Arrangement with the @EUDrugsAgency to better protect public health across the UK. 🤝 The shared intelligence and early warnings will help spot dangerous substances sooner and reduce the harm they cause to our communities: https://t.co/x6HmODcSzB https://t. 10.9K views · 9 likes · 2 reposts · 3 replies 13 Jul 2026 The UK has secured agreement to join the EU's €90bn Ukraine Support Loan initiative. 🇺🇦 Strengthening Ukraine's long-term defence capabilities 🇬🇧 Unlocking new opportunities for UK industry 🇪🇺 Deepening defence cooperation with European partners https://t.co/FOWQNleIZS 2K views · 22 likes · 7 reposts · 1 replies 13 Jul 2026