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UMass Athletics

@UMassAthletics · Amherst, MA · joined 20 Feb 2009

Official account for Massachusetts Athletics #Flagship 🚩

29 487Followers
156Following
54 386Posts total
21.3KViews on collected posts

Against accounts of the same size

9 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views979this account942median for 10K–100K
Reach, %3.32%this account3.24%median for 10K–100K
Engagement, %1.26%this account1.99%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post9799421.04×
Reach (views ÷ followers)3.32%3.24%1.02×
Engagement rate1.26%1.99%0.63×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.5K2 Sep
905
1K
1.9K
9793 Sep
11.6K4 Sep
217
140
72

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.84%2 Sep
3.54%
1.26%
1.03%
1.43%3 Sep
1.45%4 Sep
1.84%
0.00%
0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.99%.

What the audience does

Likes82.8%241 in total
Reposts9.6%28 in total
Replies3.1%9 in total
Quotes3.4%10 in total
Bookmarks1.0%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@UMassAthletics @bigyfoods @UMassAmherst Let's call it a POP PEP RALLY 72 views · 0 likes · 0 reposts · 0 replies 04 Sep 2026 · Open on X →
@UMassAthletics @bythebelt @bigyfoods @UMassAmherst U Pop Rally presented by @bigyfoods 140 views · 0 likes · 0 reposts · 0 replies 04 Sep 2026 · Open on X →
@UMassAthletics @bigyfoods @UMassAmherst Better start printing Pop Watson jerseys 217 views · 4 likes · 0 reposts · 0 replies 04 Sep 2026 · Open on X →
Still fired up from last night? WE ARE. 🔥 Let’s keep the energy rolling tonight at McGuirk for the Welcome to the U Pep Rally presented by @bigyfoods! #Flagship 🚩 https://t.co/UeJn8vrKcQ 11.6K views · 142 likes · 15 reposts · 5 replies 04 Sep 2026 · Open on X →
UMass Athletics was well-represented at the 59th Annual @UMassAmherst Community Breakfast on Tuesday to help kick off the school year! ☕️🍳 Senior Jayden Ndjigue of @UMassMBB served as the student speaker! #Flagship 🚩 https://t.co/za9R8iliPE 979 views · 13 likes · 1 reposts · 0 replies 03 Sep 2026 · Open on X →
Bring the family to McGuirk Alumni Stadium for the 2026 @UMassFootball home opener and a full afternoon of Youth Day fun! 🏈 Pregame multi-sport youth clinic, Touch-A-Truck, inflatables and more! Plus, the first 500 fans ages 12 and under will receive an oversized UMass chain. ht 1.9K views · 15 likes · 3 reposts · 1 replies 02 Sep 2026 · Open on X →
Welcome back students! 👋 Check out the upcoming home event schedule and come cheer on the Minutemen and Minutewomen! #Flagship 🚩 https://t.co/wWflEPeFmz 1K views · 11 likes · 2 reposts · 0 replies 02 Sep 2026 · Open on X →
@UMassAthletics @UMassFootball Bang! Add another mutually beneficial sponsor and executable marketing plan to the tally! Fingers crossed we can catch UMass Lowell in ad revenue this year! If not, no worries, Ryan and his new Rolex have another 10 years to figure it out. Great wor 905 views · 29 likes · 2 reposts · 1 replies 02 Sep 2026 · Open on X →
Massachusetts Athletics 🤝 Baystate Health We’re proud to expand our partnership with Baystate Health, bringing new on-field branding to McGuirk Alumni Stadium and additional fan engagement opportunities to UMass Athletics. 📝 https://t.co/xeNdT8qdG4 #Flagship 🚩 https://t.co/7bL 4.5K views · 27 likes · 5 reposts · 2 replies 02 Sep 2026 · Open on X →

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