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UMass Hockey ✓

@UMassHockey · Amherst, MA · joined 14 Jun 2011

Official Twitter account of Massachusetts Hockey - 2021 NCAA National Champions & 2X Hockey East Tournament Champions (2021 & 2022)

32 004Followers
344Following
23 274Posts total
1.4MViews on collected posts

Latest posts

Lights, camera, action 📸 #NewMass X #Flagship🚩 https://t.co/n77VYDfFdl
4.1K views · 85 likes · 9 reposts · 0 replies Open on X →
Giving everyone plenty of lead time to learn these!! Here's what our new guys will be wearing for 2026-27 ⤵️ #NewMass X #Flagship🚩 https://t.co/SHQw6SgyA3
11.8K views · 53 likes · 5 reposts · 0 replies Open on X →
Congrats Cale 👏 Well earned!! #NewMass X #Flagship🚩 9.1K views · 208 likes · 11 reposts · 0 replies Open on X →
Breaking: Cale Makar has agreed to an eight-year contract extension with the Avalanche, the team announced. The deal carries a $20.4M average annual value and will make him the highest-paid player in NHL history, according to @emilymkaplan. https://t.co/gxKtSJe6Zn
1.2M views · 8.1K likes · 755 reposts · 177 replies Open on X →
Past 🤝 Present Our current seniors @JackMusa19 and @oneillcam19 recently did some Q&As with several former Minutemen who are currently working in hockey. Up first: @Edzo16 - https://t.co/Ta42bio0Zb #NewMass X #Flagship🚩 https://t.co/isScgnNxk0
3K views · 34 likes · 5 reposts · 0 replies Open on X →
@UMassHockey @JackMusa19 @ColesonHanrahan @LarryKeenan18 @oneillcam19 Congratulations @JackMusa19 !!! Well deserved. 322 views · 1 likes · 0 reposts · 0 replies Open on X →
@UMassHockey @JackMusa19 @ColesonHanrahan @LarryKeenan18 @oneillcam19 High Character Leadership!!! Congratulations Boys! Well deserved! @jackmusa19 @larrykeenan18 @oneillcam19 @colesonhanrahan 270 views · 1 likes · 0 reposts · 0 replies Open on X →
@UMassHockey @JackMusa19 @ColesonHanrahan @LarryKeenan18 @oneillcam19 Making a natty run this year 337 views · 2 likes · 0 reposts · 0 replies Open on X →
Presenting our leadership group for 2026-27 👇 C - @JackMusa19 C - @ColesonHanrahan A - @LarryKeenan18 A - @oneillcam19 🔗: https://t.co/SQH6IWrRCX #Flagship🚩 https://t.co/pcEU77Hdac
31.7K views · 123 likes · 18 reposts · 6 replies Open on X →
@UMassHockey @jmarcou19 Congrats & welcome back @jmarcou19 - can’t wait to catch up! 154 views · 1 likes · 0 reposts · 0 replies Open on X →
@UMassHockey @bbruins1011 @jmarcou19 Wonderful news !! Welcome back @jmarcou19 so happy for you to return to @UMassHockey 😍🥅🏒❤️ 279 views · 1 likes · 0 reposts · 0 replies Open on X →
@UMassHockey @jmarcou19 Welcome back home . . . James! 263 views · 1 likes · 0 reposts · 0 replies Open on X →
Excited to have one of our own back in the fold! Welcome home @jmarcou19 👊 🔗: https://t.co/5wWyh8uJRF #NewMass X #Flagship🚩 https://t.co/bjqNaEsDe0
65.8K views · 157 likes · 25 reposts · 5 replies Open on X →

Against accounts of the same size

9 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views4 080this account924median for 10K–100K
Reach, %12.75%this account3.62%median for 10K–100K
Engagement, %0.59%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post4 0809244.42×
Reach (views ÷ followers)12.75%3.62%3.52×
Engagement rate0.59%1.52%0.39×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

65.8K11 May
263
279
154
31.7K19 Aug
337
270
322
3K28 Aug
1.2M
9.1K
11.8K31 Aug
4.1K2 Sep

Last 13 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.30%11 May
0.38%
0.36%
0.65%
0.46%19 Aug
0.59%
0.37%
0.31%
1.31%28 Aug
0.73%
2.39%
0.49%31 Aug
2.30%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes87.9%8 755 in total
Reposts8.3%828 in total
Replies1.9%188 in total
Quotes0.1%10 in total
Bookmarks1.8%177 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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