UN Land and Drought

@UNCCD · Bonn, Germany · joined 15 Sep 2009

The United Nations Convention to Combat Desertification is the global voice for land. We champion healthy, productive and accessible land for all #UNited4Land

75 741Followers

2 721Following

25 340Posts total

13.3KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views2 273this account3 383median for 10K–100K

Reach, %3.00%this account10.96%median for 10K–100K

Engagement, %2.60%this account1.40%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	2 273	3 383	0.67×
Reach (views ÷ followers)	3.00%	10.96%	0.27×
Engagement rate	2.60%	1.40%	1.85×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1K28 Aug

1.3K

2.3K30 Aug

2.8K

5.9K1 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.56%28 Aug

3.36%

2.60%30 Aug

3.33%

0.88%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes63.0%170 in total

Reposts28.9%78 in total

Replies2.2%6 in total

Quotes3.3%9 in total

Bookmarks2.6%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

At @Cop17Mongolia, we witnessed the spirit of volunteerism. Mongolian @UNVolunteers stood up for their country, showed commitment to their land, and welcomed participants with extraordinary courtesy, generosity, and hospitality. Thanks to UNV and all our partners @ToilyKurbanov 5.9K views · 30 likes · 17 reposts · 1 replies 01 Sep 2026 We came to #Ulaanbaatar saying that @Cop17Mongolia must be a COP of implementation. We leave with more of the architecture needed to make that possible. Next stop, Egypt! Learn more: https://t.co/92529aib4d #Cop17Mongolia #UNCCDCOP17 https://t.co/pgHixWJExZ 2.8K views · 58 likes · 31 reposts · 2 replies 30 Aug 2026 No time for a proper group photo during #COP17Mongolia, so here’s a little collage of some of the faces behind the work. A few team members are missing from the frame, but definitely not from the team spirit! ❤️ Busy days, big moments, and a lot of teamwork! #UNited4Land htt 2.3K views · 43 likes · 13 reposts · 0 replies 30 Aug 2026 With a couple of hours to go before the #UNCCDCOP17 comes to a close, @ibrahimthiaw, former UNCCD ES, reminds us of our shared global responsibility. With global attention focused on Ulaanbaatar, he emphasizes the need to deliver concrete outcomes to millions worldwide. https:// 1.3K views · 27 likes · 13 reposts · 3 replies 28 Aug 2026 Why unlocking the hidden economic power of healthy soils is good for business. Check out the new white paper from the @wef and the UNCCD, published today at #COP17Mongolia. #UNited4Land https://t.co/QhnGaRiGGp via @wef 1K views · 12 likes · 4 reposts · 0 replies 28 Aug 2026