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U.S. Ambassador to NATO

@USAmbNATO · Brussels, Belgium · joined 29 Jun 2013

Official account of U.S. Ambassador to @USNATO, Matthew Whitaker.

73 869Followers
20Following
633Posts total
26.4KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views2 233this account2 896median for 10K–100K
Reach, %3.02%this account9.51%median for 10K–100K
Engagement, %2.61%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 2332 8960.77×
Reach (views ÷ followers)3.02%9.51%0.32×
Engagement rate2.61%1.56%1.67×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.3K2 Sep
15.1K
1.8K3 Sep
2K
2.2K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.80%2 Sep
2.46%
3.57%3 Sep
2.61%
3.36%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes63.0%430 in total
Reposts15.8%108 in total
Replies15.7%107 in total
Quotes1.6%11 in total
Bookmarks3.8%26 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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