Cowboy Journalist

@UmaruSanda · Accra, Ghana · joined 17 Mar 2010

Journalist in #Ghana @Citi973, @CitiTVGH Host #FaceToFace #EyewitnessNews #CitiNewsroom 2018 #EdwardMurrow #IVLP Fellow #CowboyDiaries http://umarusanda.blogs

132 422Followers

1 020Following

10 937Posts total

46.8KViews on collected posts

Latest posts

Cowboy Journalist@UmaruSanda22 Sep

My Senior brother and Esq, Shaibu Abubakar took me to the Windsor Castle. This was to make up for his decision to not show me how he did a hat trick of twins So if you want a tour of this centuries old castle, just go to London and tell Shaibu you want twins. https://t.co/BlnL

4.3K views · 138 likes · 7 reposts · 2 replies Open on X →

Cowboy Journalist@UmaruSanda21 Sep

@UmaruSanda @akwasisarpong Nice 228 views · 1 likes · 0 reposts · 0 replies Open on X →

Cowboy Journalist@UmaruSanda21 Sep

@UmaruSanda @akwasisarpong Are you a rep for Ebo Noah in USA😂😂 449 views · 2 likes · 0 reposts · 0 replies Open on X →

Cowboy Journalist@UmaruSanda21 Sep

@UmaruSanda @akwasisarpong 😂😂Boss, you have already qualified. With this confidence level and humor, @BBC weather desk, better be ready for my boss. 819 views · 3 likes · 0 reposts · 0 replies Open on X →

Cowboy Journalist@UmaruSanda21 Sep

I stopped by the BBC to say hello to a big brother, Akwasi Sarpong. PS: I'd be joining their Weather Desk soon. See my attempt in the last slide. I've qualified innit? @akwasisarpong https://t.co/3mXlIcBs5w

0:49

24.9K views · 568 likes · 45 reposts · 19 replies Open on X →

Cowboy Journalist@UmaruSanda20 Sep

@UmaruSanda You can stay there 😂😂 I will do the rest for you next month 🤫😂 53 views · 2 likes · 0 reposts · 0 replies Open on X →

Cowboy Journalist@UmaruSanda19 Sep

@UmaruSanda @AnthonyDzamefe we love face to face o please comeback🤭 126 views · 2 likes · 0 reposts · 0 replies Open on X →

Cowboy Journalist@UmaruSanda19 Sep

I stopped by the News Building to say hello to a brother I haven't seen in ages. @iamrahmanosman https://t.co/o3CuMcYmSQ

5K views · 126 likes · 8 reposts · 2 replies Open on X →

Cowboy Journalist@UmaruSanda19 Sep

@UmaruSanda Our very own favorite cowboy 150 views · 1 likes · 0 reposts · 0 replies Open on X →

Cowboy Journalist@UmaruSanda19 Sep

Cowboy in London. London Boy. My colour change innit? I'm not coming back. Thanks https://t.co/2otnyKceXm

10.7K views · 219 likes · 15 reposts · 10 replies Open on X →

Cowboy Journalist@UmaruSanda21 May 2020

"Journalism is a profession driven by passion and which has some money as reward"~ Umaru Sanda Amadu. https://t.co/9fsq1XjIcE

0:30

0 views · 1.4K likes · 206 reposts · 110 replies Open on X →

Against accounts of the same size

10 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views634this account5 983median for 100K–1M

Reach, %0.48%this account1.49%median for 100K–1M

Engagement, %1.95%this account0.93%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	634	5 983	0.11×
Reach (views ÷ followers)	0.48%	1.49%	0.32×
Engagement rate	1.95%	0.93%	2.10×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

10.7K19 Sep

150

126

5320 Sep

24.9K21 Sep

819

449

228

4.3K22 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.31%19 Sep

0.67%

2.70%

1.59%

3.77%20 Sep

2.55%21 Sep

0.37%

0.45%

0.44%

3.42%22 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes89.1%1 062 in total

Reposts6.3%75 in total

Replies2.8%33 in total

Quotes0.4%5 in total

Bookmarks1.4%17 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Similar accounts