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Under Armour

@UnderArmour · Baltimore, MD · joined 06 Mar 2009

Under Armour makes you better. #ProtectThisHouse

903 045Followers
933Following
27 152Posts total
192KViews on collected posts

Latest posts

This is what training at the highest level looks like. Ashlea Klam and Makena Cook are putting in the work for the road ahead. https://t.co/YG7RhQu1W8
0:45
10.8K views · 8 likes · 0 reposts · 2 replies Open on X →
Roll camera. 🎥 Everybody on set loves football. https://t.co/QAWgz7rlYd
0:30
15.3K views · 24 likes · 6 reposts · 5 replies Open on X →
We know they really love football. https://t.co/pGgTumiGyK
16.7K views · 24 likes · 1 reposts · 2 replies Open on X →
@UnderArmour @Trojan_Sports WE LOVE FOOTBALL!! 194 views · 2 likes · 0 reposts · 0 replies Open on X →
@UnderArmour I need a second pair of under amour shoes🥲 159 views · 2 likes · 1 reposts · 0 replies Open on X →
Well… do you? https://t.co/VZv7OpWial
0:30
41.2K views · 291 likes · 47 reposts · 6 replies Open on X →
Time to strike🦊 Fox 3 “Gamer” available now on https://t.co/FLTx9DYndY and @DICKS https://t.co/NZFyrJrb0t
1:06
18.4K views · 25 likes · 11 reposts · 2 replies Open on X →
How P STAR came together. 🎬 @1GunnaGunna https://t.co/VnwxgJhUeH
1:05
13.6K views · 11 likes · 18 reposts · 4 replies Open on X →
Going up. ⭐️ P Star x Under Armour @1GunnaGunna https://t.co/UpLNLV7y6P
18.7K views · 22 likes · 1 reposts · 2 replies Open on X →
No days off look different over here. P Star x Under Armour @1GunnaGunna https://t.co/PZOaF0Zm0Z
23.2K views · 21 likes · 4 reposts · 1 replies Open on X →
On her own terms. P Star x Under Armour https://t.co/uQudccH9ja
16.6K views · 21 likes · 4 reposts · 0 replies Open on X →
P STAR in progress. 🎬 @1GunnaGunna https://t.co/Kr53dwtVtX 17.1K views · 13 likes · 3 reposts · 1 replies Open on X →

Against accounts of the same size

12 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, weaker reaction than most.

Median views16 684this account5 983median for 100K–1M
Reach, %1.85%this account1.49%median for 100K–1M
Engagement, %0.19%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post16 6845 9832.79×
Reach (views ÷ followers)1.85%1.49%1.24×
Engagement rate0.19%0.93%0.21×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

17.1K27 Aug
16.6K
23.2K28 Aug
18.7K
13.6K29 Aug
18.4K4 Sep
41.2K8 Sep
159
194
16.7K
15.3K9 Sep
10.8K22 Sep

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.11%27 Aug
0.15%
0.12%28 Aug
0.13%
0.25%29 Aug
0.22%4 Sep
0.85%8 Sep
1.89%
1.03%
0.16%
0.24%9 Sep
0.09%22 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes73.2%464 in total
Reposts15.1%96 in total
Replies3.9%25 in total
Quotes2.4%15 in total
Bookmarks5.4%34 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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