WARC

@WARCEditors · London · joined 29 Jul 2009

Bold minds make bold moves.

16 856Followers

911Following

22 533Posts total

1.2KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views249this account2 896median for 10K–100K

Reach, %1.48%this account9.51%median for 10K–100K

Engagement, %0.71%this account1.56%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	249	2 896	0.09×
Reach (views ÷ followers)	1.48%	9.51%	0.16×
Engagement rate	0.71%	1.56%	0.45×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2944 Aug

2836 Aug

23014 Aug

2491 Sep

1602 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.34%4 Aug

0.71%6 Aug

0.87%14 Aug

0.80%1 Sep

0.62%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes36.4%4 in total

Replies36.4%4 in total

Bookmarks27.3%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Is sustainability effective? Find out with 12 years of WARC Effective 100 data (two new years just added). The pattern hasn't moved: brands that pick one real issue and stay with it outperform the ones chasing the news cycle. https://t.co/sjTR4qizdv 160 views · 0 likes · 0 reposts · 1 replies 02 Sep 2026 How do you create future demand for the 95% of consumers who aren't in market today? In our final Multiplier Playbook episode, Ann Marie Kerwin is joined by @System1Group's Andrew Tindall to explore the crucial role of creative platforms in activating the Multiplier Effect. ht 249 views · 1 likes · 0 reposts · 1 replies 01 Sep 2026 Virality is a sugar rush. It spikes fast, decays faster, and rarely leaves anything behind. Most social strategies are built to feed this loop. WARC's research shows the brands compounding growth have stepped outside it. The Pace Principle 2.0 breaks down exactly how 👇 ht 230 views · 1 likes · 0 reposts · 1 replies 14 Aug 2026 Every brand wants to move at social speed. Few are building brand equity at the same time. https://t.co/nHRDLBi1KD 283 views · 1 likes · 0 reposts · 1 replies 06 Aug 2026 Marketers, who better to give you advice on how to: • build a safe culture for experimentation and creative risk, • identify strategic blind spots, • make decisions in times of extraordinary uncertainty and • localise a global brand, than Lucinda Barlow? @Uber https://t 294 views · 1 likes · 0 reposts · 0 replies 04 Aug 2026