WISN 12 NEWS

@WISN12News · Milwaukee, WI · joined 06 Feb 2009

#WISN12 is Southeast Wisconsin’s @ABC affiliate. A @Hearst Television station. Tweet us your news tips! Follow our newsroom: https://t.co/s9UX0oKpsh

105 706Followers

1 067Following

489 185Posts total

8.1KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views1 199this account19 302median for 100K–1M

Reach, %1.13%this account6.12%median for 100K–1M

Engagement, %0.27%this account1.16%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	1 199	19 302	0.06×
Reach (views ÷ followers)	1.13%	6.12%	0.19×
Engagement rate	0.27%	1.16%	0.23×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3K2 Sep

1.7K

1.2K

1.2K3 Sep

1.1K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.27%2 Sep

0.06%

0.17%

0.35%3 Sep

0.46%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.16%.

What the audience does

Likes56.5%13 in total

Reposts26.1%6 in total

Quotes4.3%1 in total

Bookmarks13.0%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Storms return Thursday to SE Wisconsin https://t.co/AVYnkbXmgu https://t.co/DfzZtkAyVu 1.1K views · 5 likes · 0 reposts · 0 replies 03 Sep 2026 A Montana woman says she used bear spray after a moose entered her yard and threatened her dogs. https://t.co/02Hjx3Rurl 1.2K views · 1 likes · 2 reposts · 0 replies 03 Sep 2026 12 News In Your Neighborhood: This week 12 News went to Sherman Park to visit Cinnabar Nutrition inside Sherman Phoenix Marketplace. They're serving up guilt free treats, community and all things wellness. https://t.co/K7yHvK9gb8 https://t.co/2FwG2jGzgR 1.2K views · 2 likes · 0 reposts · 0 replies 02 Sep 2026 New owners for Brady Street bars following rap music controversy https://t.co/564ewVGR2e https://t.co/oepksFgO7J 1.7K views · 1 likes · 0 reposts · 0 replies 02 Sep 2026 UW-Whitewater students and staff have been given the all clear after reports of someone on campus with a weapon disrupts the first day of classes. Here’s what we know right now. https://t.co/2awZDGFoVw https://t.co/b9E6mT1G9d 3K views · 4 likes · 4 reposts · 0 replies 02 Sep 2026