WTTC

@WTTC · HQ: Madrid, Mission: Global · joined 01 Jun 2010

WTTC Global Authority on Travel & Tourism | $11.6 trillion in GDP. 366 million jobs (2025)

95 988Followers

3 625Following

13 076Posts total

7.1KViews on collected posts

Latest posts

WTTC@WTTC22 Sep

"The next chapter of tourism will be defined by collaboration at a scale we have never seen before." – Gloria Guevara (@GGuevaraM) , WTTC President & CEO Travel & Tourism continues to outpace the global economy. Last year, the sector's GDP grew 4%, compared with 2.8% for the ht

786 views · 3 likes · 1 reposts · 0 replies Open on X →

WTTC@WTTC21 Sep

🇲🇹 Malta recorded the largest annual increase in Travel & Tourism's total GDP contribution of any European economy in 2025. 📊 +16.8%, against a European average of 2.6%. 📅 The 26th WTTC Global Summit takes place in Valletta, 7–9 October. #GSMalta #Malta #TravelAndTourism ht

0:25

989 views · 13 likes · 2 reposts · 0 replies Open on X →

WTTC@WTTC15 Sep

We're excited to have Gloria Fluxà Thienermann join us in Valletta this October. As Vice-Chairman & Chief Sustainability Officer of Iberostar Group (@IBEROSTAR) , Gloria brings more than a decade of experience embedding purpose into the core of this global hospitality business

620 views · 0 likes · 0 reposts · 0 replies Open on X →

WTTC@WTTC14 Sep

🇺🇸 His Excellency, Ambassador Nick Adams is the first U.S. Tourism Minister - and the first Special Presidential Envoy for Tourism the United States has appointed. He joins the 26th WTTC Global Summit, bringing the voice of the world’s largest Travel & Tourism market to https://

992 views · 6 likes · 1 reposts · 0 replies Open on X →

WTTC@WTTC3 Sep

🇲🇹 📍 More than 200 CEOs and senior leaders from across global Travel & Tourism will gather in Valletta in October. FUTU[RE]SET: Shaping the Future of Travel & Tourism - the theme of the 26th WTTC Global Summit, bringing together the leadership of the world's most influential ht

0:50

1.5K views · 5 likes · 1 reposts · 0 replies Open on X →

WTTC@WTTC13 Aug

Public-private collaboration will shape the next era of Travel & Tourism. @WTTC and the World Governments Summit Organization (@WorldGovSummit ) have signed a Memorandum of Understanding, bringing governments and industry into closer cooperation on the sector's growth, https://

2.2K views · 8 likes · 5 reposts · 0 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views990this account1 015median for 10K–100K

Reach, %1.03%this account4.00%median for 10K–100K

Engagement, %0.56%this account1.55%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	990	1 015	0.98×
Reach (views ÷ followers)	1.03%	4.00%	0.26×
Engagement rate	0.56%	1.55%	0.36×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.2K13 Aug

1.5K3 Sep

99214 Sep

62015 Sep

98921 Sep

78622 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.58%13 Aug

0.53%3 Sep

0.71%14 Sep

0.00%15 Sep

1.52%21 Sep

0.51%22 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.55%.

What the audience does

Likes72.9%35 in total

Reposts20.8%10 in total

Quotes4.2%2 in total

Bookmarks2.1%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

15 Sep

Daily snapshots since 15 Sep 2026; the dashed line is the starting count.