The Loop
@WeAreTheLoopUK · Manchester 🇬🇧 · joined 21 Apr 2013
UK award winning drug checking charity #1200533 | TEDI member 🇪🇺 | ‘Top 20 public health achievement of the C21st’ as voted by @R_S_P_H
30 075Followers
3 319Following
14 798Posts total
29.8KViews on collected posts
Latest posts
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This Saturday, we are drug checking in #Camden
How does it work?
1. Surrender a substance
2. Tell us what you think it is & about your drug use
3. We do lab tests inc. a test for synthetic opioids
4. After ~1 hour, we have results & can give honest advice
https://t.co/yXaWKNdPUO
1.4K views · 8 likes
· 5 reposts · 0 replies
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This Thursday, we are drug checking in #Ealing
How does it work?
1. Surrender a substance
2. Tell us what you think it is & about your drug use
3. We do lab tests inc. a test for synthetic opioids
4. After ~1 hour, we have results & can give honest advice
https://t.co/yXaWKNdPUO
1K views · 9 likes
· 2 reposts · 0 replies
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@WeAreTheLoopUK @Trimbos_Intl @harmreductionco @lostvillagefest @FMeasham @Parklifefest @ithappens_fest @EventSafety4All @BBCNews @thenewsmovement Shame on the people that make such dangerous pills. Just no need whatsoever.
302 views · 0 likes
· 0 reposts · 0 replies
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@WeAreTheLoopUK @Trimbos_Intl @harmreductionco @lostvillagefest @FMeasham @Parklifefest @ithappens_fest @EventSafety4All @BBCNews @thenewsmovement Read this 👆and pass it on.
693 views · 3 likes
· 0 reposts · 0 replies
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Important alert from @Trimbos_Intl : a two-colour Trump ecstasy pill containing a life-threatening amount of PMMA has been identified in the Netherlands.
Please see the alert below for details and harm reduction information. https://t.co/Zot9Q9zU0T
21.9K views · 98 likes
· 45 reposts · 3 replies
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Our testing throughout 2026 continues to show minimal evidence of adulteration across the UK MDMA market, including pills and crystal.
Lower adulteration does not mean lower risk: strength can still vary considerably. #GoSlowStayLow
⬇️ https://t.co/JK0ImDiXo9
1.7K views · 13 likes
· 6 reposts · 2 replies
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10 years on, The Loop’s drug checking services continue to grow.
The Loop’s network has grown to 4 regular drug checking services in England, with more in the pipeline for 2026. All are Home Office-licenced, local authority-commissioned and fully funded.
178 views · 1 likes
· 0 reposts · 1 replies
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The Loop continues to provide drug checking, drug testing and evidence-informed harm reduction.
Check out The Loop’s history and drug checking services: https://t.co/mhcTvlzBkC
179 views · 1 likes
· 0 reposts · 0 replies
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In 2017, The Loop received the UK Festival Awards ‘Innovation Award’ in recognition of introducing FTIR for harm reduction onsite at clubs and festivals from 2013 onwards.
FTIR has since been adopted by drug checking services around the world. https://t.co/hhm2J4Yo4E
40 views · 1 likes
· 0 reposts · 1 replies
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We won a bunch of awards, including the Association of Independent Festivals’ ‘Act of Independence’ Award! https://t.co/iD8vDnuqYV
108 views · 1 likes
· 0 reposts · 1 replies
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The launch was featured across media and social media, nationally (including The Guardian and BBC R4 Today) and internationally, as far away as Brazil. https://t.co/C5bLC90Odk
146 views · 3 likes
· 0 reposts · 1 replies
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Ten years ago today, The Loop introduced drug checking in the UK, at Secret Garden Party and Kendal Calling festivals.
@KendalCalling https://t.co/WPmpfZag4Z
2.2K views · 17 likes
· 8 reposts · 1 replies
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Against accounts of the same size
6 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.
Median views1 198this account924median for 10K–100K
Reach, %3.98%this account3.62%median for 10K–100K
Engagement, %0.86%this account1.52%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 1 198 | 924 | 1.30× |
| Reach (views ÷ followers) | 3.98% | 3.62% | 1.10× |
| Engagement rate | 0.86% | 1.52% | 0.57× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
2.2K21 Jul
146
108
40
179
178
1.7K28 Aug
21.9K
693
302
1K1 Sep
1.4K
Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
1.22%21 Jul
2.74%
1.85%
5.00%
0.56%
1.12%
1.25%28 Aug
0.70%
0.43%
0.00%
1.07%1 Sep
1.02%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes58.7%155 in total
Reposts25.0%66 in total
Replies3.8%10 in total
Quotes3.8%10 in total
Bookmarks8.7%23 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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Frequently asked questions about @WeAreTheLoopUK
How many followers does @WeAreTheLoopUK have?
30 075 followers.
How many posts has @WeAreTheLoopUK published?
14 798 posts.
How do posts by @WeAreTheLoopUK perform?
Collected posts: 12. Views: 29 819. Likes: 155.