The Loop

@WeAreTheLoopUK · Manchester 🇬🇧 · joined 21 Apr 2013

UK award winning drug checking charity #1200533 | TEDI member 🇪🇺 | ‘Top 20 public health achievement of the C21st’ as voted by @R_S_P_H

30 075Followers

3 319Following

14 798Posts total

29.8KViews on collected posts

Against accounts of the same size

12 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views498this account2 043median for 10K–100K

Reach, %1.65%this account6.16%median for 10K–100K

Engagement, %1.10%this account1.59%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	498	2 043	0.24×
Reach (views ÷ followers)	1.65%	6.16%	0.27×
Engagement rate	1.10%	1.59%	0.69×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.2K21 Jul

146

108

178

179

1.7K28 Aug

21.9K

693

302

1K1 Sep

1.4K

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.22%21 Jul

2.74%

1.85%

5.00%

1.12%

0.56%

1.25%28 Aug

0.70%

0.43%

0.00%

1.07%1 Sep

1.02%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.59%.

What the audience does

Likes58.7%155 in total

Reposts25.0%66 in total

Replies3.8%10 in total

Quotes3.8%10 in total

Bookmarks8.7%23 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

This Saturday, we are drug checking in #Camden How does it work? 1. Surrender a substance 2. Tell us what you think it is & about your drug use 3. We do lab tests inc. a test for synthetic opioids 4. After ~1 hour, we have results & can give honest advice https://t.co/yXa 1.4K views · 8 likes · 5 reposts · 0 replies 01 Sep 2026 This Thursday, we are drug checking in #Ealing How does it work? 1. Surrender a substance 2. Tell us what you think it is & about your drug use 3. We do lab tests inc. a test for synthetic opioids 4. After ~1 hour, we have results & can give honest advice https://t.co/yXa 1K views · 9 likes · 2 reposts · 0 replies 01 Sep 2026 @WeAreTheLoopUK @Trimbos_Intl @harmreductionco @lostvillagefest @FMeasham @Parklifefest @ithappens_fest @EventSafety4All @BBCNews @thenewsmovement Shame on the people that make such dangerous pills. Just no need whatsoever. 302 views · 0 likes · 0 reposts · 0 replies 28 Aug 2026 @WeAreTheLoopUK @Trimbos_Intl @harmreductionco @lostvillagefest @FMeasham @Parklifefest @ithappens_fest @EventSafety4All @BBCNews @thenewsmovement Read this 👆and pass it on. 693 views · 3 likes · 0 reposts · 0 replies 28 Aug 2026 Important alert from @Trimbos_Intl : a two-colour Trump ecstasy pill containing a life-threatening amount of PMMA has been identified in the Netherlands. Please see the alert below for details and harm reduction information. https://t.co/Zot9Q9zU0T 21.9K views · 98 likes · 45 reposts · 3 replies 28 Aug 2026 Our testing throughout 2026 continues to show minimal evidence of adulteration across the UK MDMA market, including pills and crystal. Lower adulteration does not mean lower risk: strength can still vary considerably. #GoSlowStayLow ⬇️ https://t.co/JK0ImDiXo9 1.7K views · 13 likes · 6 reposts · 2 replies 28 Aug 2026 The Loop continues to provide drug checking, drug testing and evidence-informed harm reduction. Check out The Loop’s history and drug checking services: https://t.co/mhcTvlzBkC 179 views · 1 likes · 0 reposts · 0 replies 21 Jul 2026 10 years on, The Loop’s drug checking services continue to grow. The Loop’s network has grown to 4 regular drug checking services in England, with more in the pipeline for 2026. All are Home Office-licenced, local authority-commissioned and fully funded. 178 views · 1 likes · 0 reposts · 1 replies 21 Jul 2026 In 2017, The Loop received the UK Festival Awards ‘Innovation Award’ in recognition of introducing FTIR for harm reduction onsite at clubs and festivals from 2013 onwards. FTIR has since been adopted by drug checking services around the world. https://t.co/hhm2J4Yo4E 40 views · 1 likes · 0 reposts · 1 replies 21 Jul 2026 We won a bunch of awards, including the Association of Independent Festivals’ ‘Act of Independence’ Award! https://t.co/iD8vDnuqYV 108 views · 1 likes · 0 reposts · 1 replies 21 Jul 2026 The launch was featured across media and social media, nationally (including The Guardian and BBC R4 Today) and internationally, as far away as Brazil. https://t.co/C5bLC90Odk 146 views · 3 likes · 0 reposts · 1 replies 21 Jul 2026 Ten years ago today, The Loop introduced drug checking in the UK, at Secret Garden Party and Kendal Calling festivals. @KendalCalling https://t.co/WPmpfZag4Z 2.2K views · 17 likes · 8 reposts · 1 replies 21 Jul 2026