Thebe Magugu
@_ThebeMagugu_ · joined 02 May 2009
Afro-encycopaedic Fashion 52 Bompas Road, Dunkeld, Johannesburg Tuesday - Friday: 09:00 to 17:00 Saturdays: 09:00 to 15:00
21 835Followers
310Following
858Posts total
555.7KViews on collected posts
Latest posts
Looking for new posts…
@_ThebeMagugu_ @WOOLWORTHS_SA Just called Woolworths at the V&A Waterfront to ask if they stock the range and they have no idea what I’m taking about 😭 @WOOLWORTHS_SA Kanti where is the stock?
1.7K views · 4 likes
· 0 reposts · 2 replies
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@_ThebeMagugu_ @WOOLWORTHS_SA May I humbly request that you increase production of this dress and the skirts. We are heading towards wedding season and I want both the skirts and dress.
956 views · 3 likes
· 0 reposts · 0 replies
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@_ThebeMagugu_ @WOOLWORTHS_SA What bores me is that South Africans have money, while you're waiting for payday bona they are buying by the time you get paid everything is sold out 😭 wait for us to get paid tlhe
2.3K views · 31 likes
· 1 reposts · 1 replies
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WARDROBE STUDIES:
THEBE MAGUGU FOR WOOLWORTHS
Vol. 1 - Lineage
A study in inheritance: the garments, images and stories passed between generations.
Now available online & in-store. https://t.co/EE3vSI2vp3
53.7K views · 716 likes
· 103 reposts · 11 replies
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INTIMATE CARTOGRAPHIES: TSOLO, EASTERN CAPE
With Simphiwe Dana & Zozibini Tunzi
Introducing The Tsolo Dress, alongside the complete Tsolo capsule - the latest chapter of Intimate Cartographies, our ongoing journey through Southern Africa.
Now available online and in store. htt
20.8K views · 1.1K likes
· 223 reposts · 7 replies
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@_ThebeMagugu_ @simphiwedana @zozitunzi one has be a Xhosa woman in their lifetime 💎
2.8K views · 21 likes
· 0 reposts · 0 replies
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Our last chapter took us to Mafeteng, Lesotho. This time, we travel to Tsolo, a small town in the Eastern Cape, in conversation with two of the province’s most singular voices: Simphiwe Dana and Zozibini Tunzi.
7.1K views · 85 likes
· 9 reposts · 1 replies
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Available Tuesday, 1st September 2026, at Magugu House & https://t.co/tePOuEgN5m.
Director & Photographer: Trevor Stuurman Visual & Film Partner: Manor Productions Styling: Amy Zama Makeup: Annice Roux Research: Khensani Motlatlole Production: Neo Chabedi Retouching: JP Hanekom
5.2K views · 38 likes
· 5 reposts · 0 replies
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INTIMATE CARTOGRAPHIES: TSOLO, EASTERN CAPE
With @simphiwedana & @zozitunzi
Intimate Cartographies is our ongoing project mapping Southern Africa through dress & place. We travel to a different town for each chapter, spending time with its histories and people... https://t.c
349.5K views · 2.1K likes
· 474 reposts · 17 replies
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0:19
INTIMATE CARTOGRAPHIES by THEBE MAGUGU:
TSOLO, EASTERN CAPE
Coming Soon https://t.co/KZzDhFbFDh
2.9K views · 110 likes
· 15 reposts · 0 replies
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0:07
@_ThebeMagugu_ Thebe Magugu setting in on International Fashion from
#HomeEconomics to #SleepingBeauties.... Reawakening fashion - #Lobola ranges. https://t.co/y8HSzFc3vq
413 views · 4 likes
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Magugu has been featured in the Met Museum’s Costume Institute before.
A piece from A/W2018 Home Economics, the Girl Seeks Girl dress is also amongst the Met’s selections from the designer over the years.
The print on the dress was illustrated by SA artist, Phathu Nembilwi. htt
8.6K views · 39 likes
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The print depicts a shipwreck in progress, which is mimicked in the space through a video by SHOWstudio depicting a raging sea:
This becomes The Met’s 4th Thebe Magugu acquisition for their permanent archive.
Photo credit: The Metropolitan Museum of Art
#ReawakeningFashion
5K views · 50 likes
· 17 reposts · 1 replies
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Thebe Magugu at The Met
The Metropolitan Museum of Art’s Costume Institute reveals its Spring 2024 exhibition titled “Sleeping Beauties: Reawakening Fashion”, which features a look from our AW23 Folklorics collection.
#ReawakeningFashion https://t.co/54wJzRlINS
94.8K views · 1.5K likes
· 591 reposts · 15 replies
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Welcome to Africa, Riri.
@rihanna wears the Thebe Magugu White Wool Fringe Hem Knitted Dress with Detachable Bralette from AW21’s Alchemy collection exploring the changing face of African Spirituality.
Thank you Rih & Jahleel.
Tx https://t.co/OcOEP97GSr
0 views · 4.1K likes
· 764 reposts · 26 replies
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Against accounts of the same size
10 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.
Median views4 029this account924median for 10K–100K
Reach, %18.45%this account3.62%median for 10K–100K
Engagement, %1.09%this account1.52%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 4 029 | 924 | 4.36× |
| Reach (views ÷ followers) | 18.45% | 3.62% | 5.10× |
| Engagement rate | 1.09% | 1.52% | 0.72× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
94.8K8 May
5K
8.6K
413
2.9K26 Aug
349.5K28 Aug
5.2K
7.1K
2.8K
20.8K1 Sep
53.7K10 Sep
2.3K
956
1.7K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
2.32%8 May
1.39%
0.72%
0.97%
4.31%26 Aug
0.75%28 Aug
0.83%
1.34%
0.74%
6.35%1 Sep
1.55%10 Sep
1.44%
0.31%
0.35%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes75.0%5 879 in total
Reposts18.6%1 455 in total
Replies0.7%55 in total
Quotes0.8%61 in total
Bookmarks5.0%392 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
14 Sep
Daily snapshots since 14 Sep 2026; the dashed line is the starting count.
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