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adidas US Football

@adidasFballUS · adidas America (Portland, OR) · joined 16 Dec 2013

#YouGotThis

126 483Followers
462Following
27 298Posts total
1MViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views66 738this account22 159median for 100K–1M
Reach, %52.76%this account6.71%median for 100K–1M
Engagement, %1.57%this account1.18%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post66 73822 1593.01×
Reach (views ÷ followers)52.76%6.71%7.86×
Engagement rate1.57%1.18%1.33×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

69.4K23 Mar
317.4K9 Jul
66.7K
65.8K31 Jul
361.9K20 Aug
81K
31.5K
9.5K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.47%23 Mar
1.16%9 Jul
1.44%
3.85%31 Jul
0.93%20 Aug
1.71%
3.31%
1.57%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.18%.

What the audience does

Likes80.7%10 893 in total
Reposts14.4%1 939 in total
Replies2.2%299 in total
Quotes2.2%300 in total
Bookmarks0.6%75 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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