andrew jennings ✓

@andrew_jennings · Bermuda - NYC - LDN - 🌍 · joined 13 Oct 2012

Building & investing in consumer brands since 2012. Brand accelerator: @jigsaw___studio | Founder: @larssonjennings | Investor/Advisor: @dukeanddexter

16 438Followers

999Following

1 955Posts total

5.4KViews on collected posts

Latest posts

andrew jennings ✓@andrew_jennings12 Sep

What you get: If OpCo gets sued or goes under, the brand sits one entity up and isn't part of the estate. Every new brand is a new OpCo under the same HoldCo. At exit you can sell the IP, the trading entity, or both. Selling just the IP is a far simpler deal than selling a 110 views · 5 likes · 0 reposts · 0 replies Open on X →

andrew jennings ✓@andrew_jennings12 Sep

The corporate structure you should use for a consumer brand: HoldCo: Wyoming LLC. Owns the trademarks, domains, and goodwill. Never touches customers, staff, or vendors. Wyoming because no member names on the public record, the strongest charging order protection in the country, 1.4K views · 15 likes · 0 reposts · 1 replies Open on X →

andrew jennings ✓@andrew_jennings12 Sep

@andrew_jennings How’s SEO? 34 views · 0 likes · 0 reposts · 0 replies Open on X →

andrew jennings ✓@andrew_jennings11 Sep

I've audited 7 DTC product pages over the last few weeks. Same failures every time. The proof checklist I run on every page - score yours: 1. Headline sells the outcome, not the ingredient or spec 2. Every hard claim has a source a buyer can click 3. A named human stands 595 views · 5 likes · 1 reposts · 1 replies Open on X →

andrew jennings ✓@andrew_jennings11 Sep

@andrew_jennings have you tried medusajs? 32 views · 1 likes · 0 reposts · 0 replies Open on X →

andrew jennings ✓@andrew_jennings11 Sep

@andrew_jennings I love the boring stack list. The silent maintenance cost is where headless gets spicy. 56 views · 1 likes · 0 reposts · 1 replies Open on X →

andrew jennings ✓@andrew_jennings11 Sep

We build almost every Shopify store headless now - our own brands and client builds. Our ecom headless stack: - Shopify for checkout, subscriptions, catalog - it stays the commerce engine - Next.js App Router storefront, React Server Components - Tailwind v4 - Sanity as the CMS 2K views · 17 likes · 1 reposts · 12 replies Open on X →

andrew jennings ✓@andrew_jennings3 Sep

Not posted for 3 months.... Crazy how bad I am at socials when my head is down. Working on a super exciting project with some big names involved. Cant wait to share it. TBA 693 views · 7 likes · 0 reposts · 0 replies Open on X →

andrew jennings ✓@andrew_jennings26 May

Only 0.04% of the global population are actively building and coding with AI. 84% have never used AI at all. 16.0% have tried a free chatbot. 0.30% pay a monthly subscription for premium AI. Let that sink in. 469 views · 8 likes · 0 reposts · 6 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views352this account1 098median for 10K–100K

Reach, %2.14%this account3.91%median for 10K–100K

Engagement, %1.35%this account1.66%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	352	1 098	0.32×
Reach (views ÷ followers)	2.14%	3.91%	0.55×
Engagement rate	1.35%	1.66%	0.82×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

46926 May

6933 Sep

2K11 Sep

595

3412 Sep

1.4K

110

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.99%26 May

1.01%3 Sep

1.53%11 Sep

3.57%

3.12%

1.18%

0.00%12 Sep

1.13%

4.55%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.66%.

What the audience does

Likes50.0%59 in total

Reposts1.7%2 in total

Replies17.8%21 in total

Bookmarks30.5%36 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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