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Andrew Faris ✓

@andrewjfaris · Los Angeles, CA · joined 25 Aug 2010

I grow DTC brands profitably and optimize for joy. Click here to learn how you can too: https://t.co/m14cZvk82e.

19 740Followers
1 208Following
20 919Posts total
153.3KViews on collected posts

Latest posts

7 CRO tests you should run right now: Actually, wait, no, that's wrong. You shouldn't even test most of these. You should just implement the change. Because they work 90% of the time or more. Here are the tests/results for 5 of them: 👉 +6% CVR from a best-seller badge above 14K views · 141 likes · 5 reposts · 17 replies Open on X →
@andrewjfaris *need 90 views · 2 likes · 0 reposts · 0 replies Open on X →
@andrewjfaris And if its sold at a price people are willing to pay?? That's next level 424 views · 7 likes · 0 reposts · 1 replies Open on X →
@andrewjfaris thanks. 205 views · 2 likes · 0 reposts · 1 replies Open on X →
Everything works a lot better if people want the product. 14.7K views · 67 likes · 1 reposts · 16 replies Open on X →
Whereas I usually experience standard attribution tROAS bids as being overly aggressive on launch, incremental tROAS seems particularly conservative. No POV yet on how that shakes out long term, but I'm wondering if anyone else sees the same. 2.8K views · 19 likes · 0 reposts · 10 replies Open on X →
AMA https://t.co/gAy8OY9BuN
2.7K views · 21 likes · 0 reposts · 13 replies Open on X →
@andrewjfaris @TaylorHoliday congrats @TaylorHoliday. Wish you guys talked more about the sales process if you want another pod topic 637 views · 8 likes · 0 reposts · 1 replies Open on X →
Spotify: https://t.co/T0HqAmRtG6 Apple: https://t.co/mlg6QiPB8i YouTube: https://t.co/z5FTkRtodK 6.5K views · 9 likes · 0 reposts · 0 replies Open on X →
Taylor Holiday just sold Common Thread Collective to private equity after 12 years of building what became one of the most respected agencies (and personal brands) in the ecommerce space. But the path there was brutal. At one point, @TaylorHoliday spent every day of Christmas h
1:43
111.3K views · 309 likes · 13 reposts · 57 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views2 710this account924median for 10K–100K
Reach, %13.73%this account3.62%median for 10K–100K
Engagement, %1.25%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 7109242.93×
Reach (views ÷ followers)13.73%3.62%3.79×
Engagement rate1.25%1.52%0.82×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

111.3K29 Jul
6.5K
63730 Jul
2.7K21 Aug
2.8K
14.7K27 Aug
205
424
90
14K31 Aug

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.34%29 Jul
0.14%
1.41%30 Jul
1.25%21 Aug
1.04%
0.57%27 Aug
1.46%
1.89%
2.22%
1.17%31 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes45.8%585 in total
Reposts1.5%19 in total
Replies9.1%116 in total
Bookmarks43.7%558 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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