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Annie Karni

@anniekarni · Washington, DC · joined 01 Jun 2011

Congressional correspondent, New York Times. Co-author of the NYT besteller "Mad House.” https://t.co/65LGhXtS9F

130 483Followers
2 669Following
27 356Posts total
648.4KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views34 204this account22 159median for 100K–1M
Reach, %26.21%this account6.71%median for 100K–1M
Engagement, %0.34%this account1.18%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post34 20422 1591.54×
Reach (views ÷ followers)26.21%6.71%3.91×
Engagement rate0.34%1.18%0.29×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

440.1K23 Aug
128.3K27 Aug
8.6K
42.1K
26.4K2 Sep
3K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.09%23 Aug
0.21%27 Aug
0.22%
0.55%
0.51%2 Sep
0.47%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.18%.

What the audience does

Likes56.8%636 in total
Reposts18.1%203 in total
Replies8.6%96 in total
Quotes10.0%112 in total
Bookmarks6.5%73 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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