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Anthony Noto

@anthonynoto · joined 27 Apr 2009

Proud Father of Fab 5, Bear & Bodie; Husband to Klo; CEO of SoFi; previously Twitter COO, NFL CFO; West Point Class of ‘91 DSBD‼️ Wharton MBA

100 585Followers
17 564Following
9 067Posts total
338.9KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views61 832this account6 178median for 100K–1M
Reach, %61.47%this account2.63%median for 100K–1M
Engagement, %0.93%this account1.40%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post61 8326 17810.0×
Reach (views ÷ followers)61.47%2.63%23.4×
Engagement rate0.93%1.40%0.66×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

63.2K31 Jul
62.1K13 Aug
27.2K14 Aug
50.3K19 Aug
74.5K3 Sep
61.6K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.43%31 Jul
0.28%13 Aug
0.66%14 Aug
1.20%19 Aug
0.64%3 Sep
1.87%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.40%.

What the audience does

Likes85.0%3 016 in total
Reposts7.9%279 in total
Replies4.3%154 in total
Quotes1.0%36 in total
Bookmarks1.8%63 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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