Austin Rief ☕️ ✓

@austin_rief · NYC · joined 23 Jun 2010

Working on something new | Co-founder @MorningBrew

158 970Followers

1 780Following

17 469Posts total

129.9KViews on collected posts

Latest posts

Austin Rief ☕️ ✓@austin_rief2 Sep

Starting a rent v. buy discussion on Twitter should get you a lifetime ban. 58.3K views · 111 likes · 2 reposts · 20 replies Open on X →

Austin Rief ☕️ ✓@austin_rief31 Aug

Tim cook may have had the greatest non-founder CEO run in business history. He added $4.3T in market cap. Will be interesting to see if a new technical CEO leads to more innovation. https://t.co/Sajho0eHIr 24.3K views · 152 likes · 11 reposts · 19 replies Open on X →

Austin Rief ☕️ ✓@austin_rief29 Aug

I grew up being told you can't get rich working for someone else. Half of NVIDIA's employees would beg to differ. 12.9K views · 103 likes · 2 reposts · 5 replies Open on X →

Austin Rief ☕️ ✓@austin_rief28 Aug

34% compounding per day is insane. 12.1K views · 29 likes · 0 reposts · 1 replies Open on X →

Austin Rief ☕️ ✓@austin_rief20 Aug

I'm pretty skeptical of most hyped up AI products on twitter... but so far Instinct has been pretty magical. 22.3K views · 112 likes · 4 reposts · 36 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views22 313this account4 637median for 100K–1M

Reach, %14.04%this account1.64%median for 100K–1M

Engagement, %0.68%this account1.25%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	22 313	4 637	4.81×
Reach (views ÷ followers)	14.04%	1.64%	8.56×
Engagement rate	0.68%	1.25%	0.54×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

22.3K20 Aug

12.1K28 Aug

12.9K29 Aug

24.3K31 Aug

58.3K2 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.68%20 Aug

0.25%28 Aug

0.86%29 Aug

0.76%31 Aug

0.23%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.25%.

What the audience does

Likes74.8%507 in total

Reposts2.8%19 in total

Replies11.9%81 in total

Quotes0.9%6 in total

Bookmarks9.6%65 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.