Austin Kleon

@austinkleon · Austin, TX · joined 26 Oct 2007

NYTimes bestselling author of STEAL LIKE AN ARTIST and other books. Subscribe to my weekly newsletter & log off this hellsite: https://t.co/dQIzmsUdAY

136 605Followers

1 333Following

130 943Posts total

62.9KViews on collected posts

Latest posts

Austin Kleon@austinkleon1 Sep

There’s so much in this short clip: the Quixote/Panza archetype, but also, in Steinberg’s words, what we respond to in art is the artist pushing against their limitations. 4K views · 6 likes · 1 reposts · 1 replies Open on X →

Austin Kleon@austinkleon31 Aug

R.I.P. David Fair, co-founder of the influential DIY art-punk band Half Japanese with his brother Jad. His passing was announced this morning by Thick Syrup Records and his friend Jeff Feuerzeig, who directed the 1993 Half Japanese documentary from which this clip is taken. 🤍 htt

1:25

31.3K views · 395 likes · 103 reposts · 6 replies Open on X →

Austin Kleon@austinkleon21 Jul

“How is it not called OTHER MOTHER?” I said, loudly, afterwards 5.4K views · 13 likes · 0 reposts · 3 replies Open on X →

Austin Kleon@austinkleon21 Jul

Terrific review. 5.1K views · 5 likes · 0 reposts · 1 replies Open on X →

Austin Kleon@austinkleon4 Jul

Happy Fourth of July you https://t.co/IrSmzS2j5P

2.3K views · 31 likes · 2 reposts · 2 replies Open on X →

Austin Kleon@austinkleon20 Feb

New book coming in June! https://t.co/frtNyNbiNs 14.9K views · 186 likes · 23 reposts · 23 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views5 082this account4 736median for 100K–1M

Reach, %3.72%this account1.78%median for 100K–1M

Engagement, %0.29%this account1.34%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	5 082	4 736	1.07×
Reach (views ÷ followers)	3.72%	1.78%	2.09×
Engagement rate	0.29%	1.34%	0.22×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

14.9K20 Feb

2.3K4 Jul

5.1K21 Jul

5.4K

31.3K31 Aug

4K1 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.61%20 Feb

1.55%4 Jul

0.12%21 Jul

0.30%

1.65%31 Aug

0.20%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.34%.

What the audience does

Likes74.8%636 in total

Reposts15.2%129 in total

Replies4.2%36 in total

Quotes2.4%20 in total

Bookmarks3.4%29 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.