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B&T

@bandt · Sydney, Australia · joined 11 May 2007

Australia's leading publication for the advertising, marketing, media and PR industries. Subscribe to our newsletter here: https://t.co/IV1NE8AA6Q

48 357Followers
1 468Following
31 057Posts total
1KViews on collected posts

Latest posts

B&T@bandt
ŌURA, Grab and IKEA leaders among first Cairns Crocodiles 2027 speakers. https://t.co/YB6eVl0FKf https://t.co/1A5ierncJV
186 views · 0 likes · 0 reposts · 0 replies Open on X →
B&T@bandt
Cairns Crocodiles Awards 2027 opens for entries! https://t.co/2tRfVq3hfu https://t.co/nqac4ILa8s
139 views · 0 likes · 0 reposts · 0 replies Open on X →
B&T@bandt
CMOs to Watch, presented by Zenith: Jaguar Land Rover’s Gavin Merriman puts his foot down on brand-led marketing. https://t.co/AqDWfwpQVM https://t.co/iyTGp2VLUZ
157 views · 0 likes · 0 reposts · 0 replies Open on X →
B&T@bandt
‘Nick winning was inevitable’: How Nike turned AFL’s Brownlow Medal into a marketing campaign. https://t.co/NZ8FyuOD4D https://t.co/xnLpNEsqva
316 views · 0 likes · 0 reposts · 0 replies Open on X →
B&T@bandt
Cairns Crocodiles returns for 2027 with new look, refreshed advisory board and ambassador program. https://t.co/CNtsnJdzAq https://t.co/ZGMFsbxVfV
214 views · 0 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views186this account924median for 10K–100K
Reach, %0.38%this account3.62%median for 10K–100K
Engagement, %0.00%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1869240.20×
Reach (views ÷ followers)0.38%3.62%0.11×
Engagement rate0.00%1.52%0.00×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

21423 Sep
316
157
139
186

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.00%23 Sep
0.00%
0.00%
0.00%
0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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