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Karthik 🇮🇳

@beastoftraal · Bangalore · joined 18 Dec 2008

Communications strategy consultant (see pinned tweet). Connect with me for corporate workshops on personal branding. No paid posts - my words are not for sale.

92 982Followers
981Following
215 189Posts total
288.3KViews on collected posts

Latest posts

😂 https://t.co/lzampp2RHH
3K views · 73 likes · 3 reposts · 4 replies Open on X →
One brand's misfortune is another brand's opportunity. https://t.co/u7k1UkYDF9
2.6K views · 5 likes · 1 reposts · 1 replies Open on X →
The visual punchline in this ad by Ogilvy is truly terrific! It makes you curious and you invariably wait to know what is causing this mass imitation. But... when the reveal is done, I thought the product was reduced to a device that triggers envy, making the brand name secondary
1:10
3.5K views · 34 likes · 9 reposts · 0 replies Open on X →
Wordle 1,908 4/6 ⬜🟨⬜🟩⬜ 🟨⬜⬜🟩🟩 ⬜🟨⬜🟩🟩 🟩🟩🟩🟩🟩 Easy enough 🙂 1.6K views · 0 likes · 0 reposts · 0 replies Open on X →
@beastoftraal You try to divide India because of Pakistan 🤬🤬🤬 https://t.co/9R2Dfkv6en 127 views · 0 likes · 0 reposts · 0 replies Open on X →
All idlis Look how Pakistanis are respecting Dhoni https://t.co/cqsIAU9WMn 1.3K views · 1 likes · 0 reposts · 0 replies Open on X →
@beastoftraal https://t.co/JBbXMJ8PNo
741 views · 2 likes · 0 reposts · 0 replies Open on X →
Work-related update: do get in touch with me (kart75@gmail.com) for these engagements or if you have any other communications-related requirements. https://t.co/I5zUFzzkjJ
275.4K views · 112 likes · 16 reposts · 21 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views2 840this account1 033median for 10K–100K
Reach, %3.05%this account3.60%median for 10K–100K
Engagement, %0.78%this account1.69%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 8401 0332.75×
Reach (views ÷ followers)3.05%3.60%0.85×
Engagement rate0.78%1.69%0.46×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

275.4K24 Jul
74114 Aug
1.3K15 Oct
127
1.6K9 Sep
3.5K
2.6K
3K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.05%24 Jul
0.27%14 Aug
0.16%15 Oct
0.00%
0.00%9 Sep
1.30%
0.26%
2.73%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.69%.

What the audience does

Likes54.7%227 in total
Reposts7.0%29 in total
Replies6.3%26 in total
Quotes1.9%8 in total
Bookmarks30.1%125 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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