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Business of Speed

@bizofspeed · New York | Toronto · joined 21 Jan 2011

business, marketing, lifestyle of Formula 1 and more | by @vincenzolandino & @lalimichelsen

14 272Followers
5 702Following
36 581Posts total
1.9KViews on collected posts

Latest posts

Monza’s new trophy looks more like a modern art piece than something a driver would proudly display. Vincenzo and Lali argue over Pirelli’s stacked-dish design before Lali says someone should break it on the podium. https://t.co/K2E9eqWay7 135 views · 0 likes · 0 reposts · 0 replies Open on X →
Thirty years after Alex Zanardi’s unforgettable pass on Bryan Herta, Laguna Seca is naming its most famous corner for him. Lali looks back at the pass, Zanardi’s career and the tribute behind the new name. https://t.co/94dSwjElZM 125 views · 0 likes · 0 reposts · 0 replies Open on X →
You think you could beat Max Verstappen? https://t.co/txP9MdYCzA 114 views · 0 likes · 0 reposts · 0 replies Open on X →
⚡️ Seven-time Piston Cup champ, Lightning McQueen, is making a special appearance at the Italian Grand Prix this weekend to celebrate the 20th anniversary of Disney's Cars. The safety car will sport a special livery, and Lightning will do a lap at Monza. https://t.co/37jkE9bu9 931 views · 1 likes · 0 reposts · 0 replies Open on X →
Simplifying a complicated sport can help new fans, sure, but treating engaged fans like an inconvenient minority burns trust with the people who will still be watching after the current cultural cycle cools. Does F1 leadership know which fans will still be here in five years? 639 views · 2 likes · 3 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views135this account978median for 10K–100K
Reach, %0.95%this account3.48%median for 10K–100K
Engagement, %0.00%this account1.92%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1359780.14×
Reach (views ÷ followers)0.95%3.48%0.27×
Engagement rate0.00%1.92%0.00×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

63926 Aug
9313 Sep
114
125
135

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.78%26 Aug
0.11%3 Sep
0.00%
0.00%
0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.92%.

What the audience does

Likes42.9%3 in total
Reposts42.9%3 in total
Bookmarks14.3%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

5 Sep

Daily snapshots since 05 Sep 2026; the dashed line is the starting count.

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