The BMJ

@bmj_latest

The BMJ is patient centred, evidence based, and independent. Help us improve the health of our world with the best science, journalism, education, and comment

485 444Followers

6 381Following

91 658Posts total

13.1KViews on collected posts

Against accounts of the same size

3 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views2 577this account4 283median for 100K–1M

Reach, %0.53%this account1.68%median for 100K–1M

Engagement, %10.10%this account1.40%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 577	4 283	0.60×
Reach (views ÷ followers)	0.53%	1.68%	0.32×
Engagement rate	10.10%	1.40%	7.24×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8.6K21 Aug

2.6K

Last 3 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

10.10%21 Aug

10.71%

7.99%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.40%.

What the audience does

Likes85.0%1 132 in total

Reposts11.3%151 in total

Replies1.1%15 in total

Quotes0.2%2 in total

Bookmarks2.3%31 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

5 Sep

Daily snapshots since 05 Sep 2026; the dashed line is the starting count.

Latest posts

@bmj_latest You guys need to change your biog because you are clearly not ‘evidence-based’. The Covid-19 pandemic is not over, so your statement “…during the pandemic…” is wrong. This from the WHO website, below. Now you have the evidence, I’d be grateful if you would delete y 2K views · 141 likes · 16 reposts · 2 replies 21 Aug 2026 · Open on X →

@bmj_latest The way you have chosen to word this post is problematic. HCWs are STILL being infected. Covid is STILL here. Pretending that this is not an ongoing issue is extremely disingenuous. 2.6K views · 226 likes · 44 reposts · 5 replies 21 Aug 2026 · Open on X →

@bmj_latest During the pandemic is now. 8.6K views · 765 likes · 91 reposts · 8 replies 21 Aug 2026 · Open on X →