Ryan Broderick

@broderick · New York, I guess · joined 18 Dec 2008

Founder of Garbage Media, where I write the award-winning Garbage Day newsletter about web culture and host the Panic World podcast. They're both really good.

69 076Followers

2 734Following

86 976Posts total

907.8KViews on collected posts

Latest posts

Ryan Broderick@broderick3 Sep

So I was in the Mamdani campaign's Signal group briefly while he was running for mayor. His team shared campaign materials and coordinated access. But I did get a glimpse into how influencers behave with politicians which was uh certainly interesting... https://t.co/pu5sCfdlXu ht

47.1K views · 312 likes · 25 reposts · 6 replies Open on X →

Ryan Broderick@broderick7 Aug

Obvious from the Pro Tools session his team shared. They clearly exported AI-generated stems and mixed them. Not a bad trick and likely why this song blew up the way it did. It sounds fuller than your average AI song — because humans put in some effort. https://t.co/tIfypzPicu ht

3.2K views · 5 likes · 0 reposts · 0 replies Open on X →

Ryan Broderick@broderick23 Jul

Fascinating perspective! I personally think this sequence and this specific moment (and what happens immediately after) is one of the most upsetting things I've ever seen in a film. 302.1K views · 7.4K likes · 307 reposts · 29 replies Open on X →

Ryan Broderick@broderick17 Jul

Companies think we won't be able to tell but there will be signs everywhere that we can!! https://t.co/V2ReakE6b8

7.5K views · 76 likes · 4 reposts · 1 replies Open on X →

Ryan Broderick@broderick14 Jul

People were not actively reading The Lottery in 2008 lmfao. What you're noticing is that popular media used to be made by educated people being paid real salaries to make it. Unlike now, where everything you watch is stupid low effect garbage made by random people in their cars. 191.3K views · 3.2K likes · 158 reposts · 67 replies Open on X →

Ryan Broderick@broderick13 Jul

Kind of funny to see all this discourse about literacy and then catch a south park rerun from 2008 that makes extended references to and quotes shirley jackson’s the lottery. Like yeah wow people did used to read. 356.6K views · 8.5K likes · 355 reposts · 27 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views119 228this account999median for 10K–100K

Reach, %172.60%this account3.62%median for 10K–100K

Engagement, %1.44%this account1.92%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	119 228	999	119×
Reach (views ÷ followers)	172.60%	3.62%	47.7×
Engagement rate	1.44%	1.92%	0.75×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

356.6K13 Jul

191.3K14 Jul

7.5K17 Jul

302.1K23 Jul

3.2K7 Aug

47.1K3 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.49%13 Jul

1.80%14 Jul

1.08%17 Jul

2.58%23 Jul

0.16%7 Aug

0.73%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.92%.

What the audience does

Likes88.7%19 459 in total

Reposts3.9%849 in total

Replies0.6%130 in total

Quotes0.5%103 in total

Bookmarks6.4%1 407 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.